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As our fascination with Augmented Reality grows, so does some great ways to make good marketing use of this amazing technology. Not long ago,  Amanda Le (our Augmented Reality Expert and speaker at imarketingsf) was visiting Japan at the time of the release of this Sunshine Aquarium penguin campaign and said that people were going crazy over this latest
Many companies work hard to prevent on-the-job injuries for obvious reasons, not least that claims can drive increases in workers’ compensation premiums. An injury to an experienced and skilled worker also means lost productivity, the expense of training a replacement and the costs of low morale and absenteeism. Ideally, preventing injuries is the way to
Does 900 lbs. mean they are a real heavy weight? 900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology. We can make our own decisions when we hear Steve Dietz share his stories at imarketingSF on Nov. 5. In the mean time,
This article, by ERIN RODAT-SAVLA serves as a perfect explanation to why we’ve included a Wearables Fashion show at imarketkingSF. It’s time to put on your thinking caps and plan the future. Thank you Erin. For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head
Many designers and marketers have discovered that rich media can not only be an exciting challenge for exploring the extent of digital marketing, but can also be a highly effective and interactive way of reaching and engaging customers. Businesses in general are recognizing that the more “contact” a marketing strategy includes with the consumer, the
Industry is always moving forwards. Businesses and marketers are focused on growth, and promotions seem to evolve with both technology and social trends. When advertisement was still a burgeoning business a century ago, designers and graphic artists would have been hard pressed to imagine the current digital world. Companies relied on different tactics to promote
Graphic designs consider a number of factors when generating quintessential portrayals of a brand. While images require a sense of balance that conveys a polished elegance which is also universally appealing, these designs also need to capture and express much information in a very concise way. Within a single logo of just a few well
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