Get the Latest Insight to Run Your Print Business
Print and graphic arts industry reports with trends, insights, and actionable steps.
Benefits
VMA Contact
Get more details on how to access these programs and benefits or how to become a member.
Get an
Insurance
Quote
Quarterly PIPI Surveys
The Printing Industry Performance & Insights (PIPI) study is a quarterly survey and report on the performance and outlook of the print and graphic communications industry.
The study aims to give business owners actionable advice on managing their operations more effectively.
The study is funded by the 15 regional printing associations and conducted through the Jones College of Business at Middle Tennessee State University. If you have any questions, please reach out to Dr. Ralph Williams Jr.
We invite you to participate in the survey occurring every quarter. The current survey is closed; please check for the next survey or view our reports below.
Current PIPI Reports
October 2022 Reports
How Paper is Affecting Printing Companies and Approaches to Consider
This October 2022 survey addressed the many issues around paper supply from meeting customer needs to its impact on cash. The report covers these topics and includes recommendations.
Connecting a “Comprehensive Strategic Approach” to Printing Firm Performance
This October 2022 survey addressed how management activities can positively impact firm performance. The report includes three key strategies that when taken together make the difference.
A Big Picture of the Printing Industry
This October 2022 survey and report cover revenue trends, covid recovery, inflation, recession concerns, and workforce size per company size.
Past PIPI Reports
April 2022 Reports
Marketing Planning, Sales Team Management & Social Media Usage Report
The April 2022 survey addressed marketing planning, sales management, and social media marketing.
Is Your Firm Growing Like Others in the Printing Industry? Report
This April 2022 report identifies print business revenue and growth insights.
