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Get the Latest Insight to Run Your Print Business

Print and graphic arts industry reports with trends, insights, and actionable steps.


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Quarterly PIPI Surveys

The Printing Industry Performance & Insights (PIPI) study is a quarterly survey and report on the performance and outlook of the print and graphic communications industry. 

The study aims to give business owners actionable advice on managing their operations more effectively. 

The study is funded by the 15 regional printing associations and conducted through the Jones College of Business at Middle Tennessee State University. If you have any questions, please reach out to Dr. Ralph Williams Jr. 

We invite you to participate in the survey occurring every quarter. The current survey is closed; please check for the next survey or view our reports below. 

Current PIPI Reports

March 2023 Report

Financial Benchmarks, Ratios, and Actionable Thoughts

This March 2023 survey addressed benchmarks and ratios to assess your firm’s performance and plan a path forward. Along with income statements and cost categories as a percentage of revenue, balance sheets and related ratios, and cash management indicators.   

Past PIPI Reports

October 2022 Reports

How Paper is Affecting Printing Companies and Approaches to Consider

This October 2022 survey addressed the many issues around paper supply from meeting customer needs to its impact on cash. The report covers these topics and includes recommendations. 

Connecting a “Comprehensive Strategic Approach” to Printing Firm Performance

This October 2022 survey addressed how management activities can positively impact firm performance. The report includes three key strategies that when taken together make the difference. 

A Big Picture of the Printing Industry

This October 2022 survey and report cover revenue trends, covid recovery, inflation, recession concerns, and workforce size per company size. 

Marketing Planning, Sales Team Management & Social Media Usage Report

The April 2022 survey addressed marketing planning, sales management, and social media marketing.  

April 2022 Reports

Is Your Firm Growing Like Others in the Printing Industry? Report

This April 2022 report identifies print business revenue and growth insights. 

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