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Vespa Augmented Reality by 900lbs of Creative

Does 900 lbs. mean they are a real heavy weight? 900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology. We can make our own decisions when we hear Steve Dietz share his stories at imarketingSF on Nov. 5. In the mean time, click through this Vespa image for a preview.

Vespa Augmented Reality from 900lbs of Creative on Vimeo.

In their Experiential Marketing studio, they deliver targeted, visual storytelling using emerging technology like virtual reality, motion tracking and projection mapping. Their immersive, multi-sensory experiences maximize potential ROI from events, retail spaces and campaigns while complementing existing marketing strategies.

In addition, augmented reality experts from Metaio, Amanda Le and her client Sheena Coleman will give you the inside scoop on making it happen.


The Client: Vespa Italian Scooters.

The Strategy: Create an Augmented Reality experience that works in conjunction with a magazine ad, allowing prospective Vespa owners the ability to customize a scooter using real world options and specifications.

The Experience: This AR experience provides the prospective owner a truly unique interaction with Vespa, merging the physical and the digital to bring a simple magazine ad to life. The app is built around convenience and customization to educate scooter enthusiasts on the full breadth of options available at Vespa. GPS capabilities direct you to the nearest Vespa dealership to purchase your customized model, and social media integration allows you to share your dream scooter with friends on Facebook and Twitter.

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