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Member Exclusive: CalPoly Recruiting Event

One common concern for members is the lack of qualified people. Whether it be a pressman or a sales representative, there are just not enough employees.   VMA is working to make an impact on this talent shortage. One effort is hosting a member-only career day at Cal Poly in San Luis Obispo on April 17th

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Dear David: What are whistleblower protections?

Question: What are whistleblower protections?  Whistleblowing occurs when an employee reports wrongdoing (dangerous, illegal, or unethical activity or practices by the company or its employees) either directly to the employer or to an outside authority. Many laws, including the Occupational Safety and Health Act, consider whistleblowing a protected activity, meaning you can’t lawfully retaliate against

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Dear David: Is reviewing ALL candidates needed?

Question: We’ve identified the job candidates we’d like to interview, but we still have applications coming in. Do we need to review every application before moving forward with interviews and making a job offer?  Answer: The short answer is no. There’s no legal requirement to review all the applications before moving forward, and you can always

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Federal Tax Credits for Small Businesses 

With tax deadlines approaching, eligible small businesses can qualify for federal tax credits of up to 50% on premiums to help pay for the cost of providing health insurance. This exclusive tax credit is only available through Covered California for Small Business. For tax year 2023, the average wage of employees has increased from $58,000

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What do “Higher Performers” do? 

Some printing companies are “rocking it” – producing profits and returns far above industry averages. We refer to these companies as “higher performers.”   About a third of the printing firms participating in our March 2023 – Printing Industry Performance & Insights financial benchmarking study are higher performers. What makes higher performers different?   Below, I share

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Dear David: What’s a Mentor?

Question: What is mentoring in the workplace?  Answer: Mentoring is a professional relationship between a senior or more experienced employee (the mentor) and a newer or less experienced one (the mentee). The mentor shares their knowledge and experience, offering guidance, advice, feedback, and encouragement. The mentee, for their part, can go to their mentor with

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Print versus Digital: New Data 

A May 2023 study[] of 15 second and third-graders in Haifa, Israel provides new evidence supporting the value of print. The study examined brain wave activity and concluded that reading on paper stimulated key parts of the brain more effectively than reading the same text on a screen. The study has important implications for the

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Do You Use Printing to Market Your Printing Company?

Thoughts from a “Printing Industry Performance & Insights” study Dr. Ralph Williams Jr.Associate Professor of ManagementJones College of BusinessMiddle Tennessee State University Dr. Randy ClarkAssociate Professor of MarketingJones College of BusinessMiddle Tennessee State University Our April 2022 “Printing Industry Performance & Insights” study focused on sales management and marketing in printing firms. In that survey,

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Dear David: Are Working Interviews Allowed?

Question: We would like to add a working interview to our selection process. Is this permitted and are there other options to help us finalize our selection?  Answer: Yes, you can have a working interview as part of your selection process, but there’s a big caveat. If you have the candidate do “real work” that

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To complete your application please provide the referring teachers information in the form below. The referring teacher’s email must be associated with an accredited Northern California college.

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