logo-VMA-webformat
Search
Close this search box.
Search
Close this search box.
Search
Close this search box.

Connected Magazine from VMA

A quarterly print magazine for business owners in the print and creative agency industry.

Benefits

VMA Contact

Get more details on how to access these programs and benefits or how to become a member.

info@visualmediaalliance.org
800-659-3363

Get an
Insurance
Quote

Distributed to VMA members, Connected  is a print publication filled with VMA program updates, member news, upcoming events, and business news. 

Current Edition

Connected
Fall 2023 – Sales Thinking Outside the Box

Features 

  • Building a Thriving Graphic Arts Business from the Garage
  • How TGS Elevate Reaches New Heights with Innovative Sales Techniques

  • Your Organization’s Sales Differentiator: You!

 VMA Insider 

  • Elevate Your Sales Strategies with VMA’s Innovative Resources

  • Unlock Industry Sales Excellence with The Sales Vault

  • Personalized Sales Training with Dave Mantel, Sales Trainer

  • VM Guide – A Cost-Effective Advertising Solution

  • Save the Date: Come Network at CrabFest 2024

  • 2023 VMA Annual Golf Tournament

Canon Corner

  • Inkjet Propulsion – Out of this World!

Member News 

  • Delta Print Group Expands with Robinson Anderson Print & Fulfillment

  • BR Printers Installs RMGT 8-Color Series Perfecting Offset Press

  • Copa Design announces Copa Breeze

Ask the Experts 

  • Try This Approach. I Dare You.

    Bill Farquharson, Owner & Sales Trainer, Sales Vault

  • Unlocking Sales Opportunities Through Your Trade Association

    Shannon Wolford, Director Of Membership & Sales, Visual Media Alliance

Archives

Features 

  • Building a Thriving Graphic Arts Business from the Garage

  • Family Business Fundamentals with Dr. Ralph Williams

  • Maintaining Values from Family to Family… to Family

 VMA Insider 

  • Print University – New On-Demand Print Industry Training

  • Get a Talented Fall Intern

  •  New Member Benefit: Priority 1 Freight
  • VMA Annual Golf Tournament 2023 – September 21

  • VMA Recent Events:
    • ConnectUp CMYK

    • ConnectUp LPP

Member News 

  • MCC Label Acquires Korsini

  • More Acquisitions: Kyocera buys Nixka

  • Case Makes’ Adds New Rainbow Sparkle Capability

  • BR Printers: Two HP PageWide Web Presses T240 HD Go Live

Ask the Experts 

  • Three Generations & Going

    Ernest Lompa, Owner, On Line Bindery

  • Because Everything’s Better With Print

    Joan Escover, President, Jp Graphics

Features 

  • Check out VMA’s New Website

  • Free Energy Audit for Members

  • ConnectUp Live Networking

  • Crab-solutely Amazing CrabFest 2023!

  • “Print & Popular Culture” Student Design Contest Winners

  • Nurturing the Next Generation of Print and Graphic Arts Professionals

  • Check out VMA’s New Website

  • Free Energy Audit for Members

 VMA Insider 

  • Cal Poly GrC Program Member-Exclusive Career Fair

  • $500K in Scholarships for Current and New Students

  • Cal Poly Internships Offers Fresh Minds to Local Businesses

  • NEW Industry-Specific Training for Employees – FREE for Members

  • Student Networking and Field Trips 

  • VMA’s Career Center Assistance

  • Mentorships Evoke a Personal Connection

  • Engaging Students with Creative Design Contests

Member News 

  • Centurion 7 Advises MarkSYS on Sale to Endurance

  • Melrose Nameplate Solves Customer Crisis

  • Konica Minolta Signs CEO Action Diversity Inclusion Pledge

  • Almaden is Growing

  • New Partner and CTO at Rods and Cones

Ask the Experts 

  • Next Generation In Print & Design 

    Colleen Twomey, Professor At Cal Poly State University

  • Be a Magnet for the Next Industry Leaders

    Lauryn Kim, Third-Year Grc Student at California Polytechnic State University

Features 

  • UBEO Helps Printers Expand their Horizons (AND THEIR PROFITS

  • Corefact + HP: Pushing Print into the Future

  • How Canon Provides the Right Innovation at the Right Time

 VMA Insider 

  • VMA Technologies Suite:  
  • Kodak-Brand Special Rebates

  • Discount on Apple-Brand Products

  • PressWise – Workflow Automation & More

  • PrintReleaf Uses Technology for Print Sustainability

  • Save Big on Shipping with UPS

  • Working Advantage Discount Program

  • Upcoming Events
  • Ask the Professor “2023 Print Trends & Insights” Collective Conversations

Member News 

  • International Contact is Now Part of the Language Network

  • TGS Elevate Produces Multi-State Marketing Initiative

  • MCC Acquires Flexcoat Label Operations

  • New Color Management Solution by ESKO & GMG Partnership

  • Moquin Prints Packaging that Makes Flossing Fun

Ask the Experts 

  • Changing Climate Brings New Rules and New Ideas

    Laura Aitken and Erica Aitken Rods and Cones 

  • Implementing A Print Mis – Getting Your StaffOn Board

    Tony Tarpey, Chief Operating Officer at Smartsoft Inc.

Features 

  • Delta Print Delta Print Group’s Secrets to Sales Success  
  • An Open Mind Closes Deals 
  • How Being an Active Listener Makes for a Better Salesperson 

 VMA Insider 

  • VMA Sales Suite including:  
  • Visibility and Advertising Opportunities in VMGuide + VMAccess.org, 
  • Sales and Marketing Expert Consultants: Bill Farquharson – Sales Coach, Leslie Groene – Sales Strategies Expert, Sonali Shah – Marketing Expert  
  • Sales Vault – Sales Coaching 
  • SalesCircle Events Sales Networking 
  • Upcoming events  
  • VMA Golf Tournament

Member News 

  • Multi-Color Corp. North America Wine & Spirits Wins at APS22!  
  • Find Your Flavor with GatoNegro’s #ShowYourPride Campaign  
  • Case Makes Launches New Sustainable Product 
  • 300FeetOut Becomes a Certified Green Business 
  • JP Graphics Buys Assets of Zion Press 
  • Advantage ColorGraphics Purchases Bert-Co Industries 

Ask the Experts 

  • 8 Selling Tips for the Second Half of 2022! 
    Leslie Groene, Groene Consulting 
  • 315 Words on Brevity 
    Bill Farquharson, Sales Expert, SalesVault 

Features 

  • When You Need to Hire Workers, But Nobody Likes the Work 
  • Wrangling the Right Employees at Western Trade Printing 
  • 7 Creative Ways to Recruit Employees 

VMA Insider 

  • Health & Other Expected Benefits 
  • VMA & Partner Employee Education & Training 
  • Surveys and Reports to Make You Competitive 
  • Developing Fresh Talent  
  • Upcoming events

Member News 

  • Packaging Buys Dome Printing 
    Canon Launches Exciting New Digital Press 
  • Affinity Creative Fun Design for Dough Ball Whiskey 
  • SWM and Neenah Paper to Combine 
  • BR Printers Acquires C&D Printing

Ask the Experts 

  • Joy in the Workplace: Why it’s Good for Business  
    Karina Margit Erdely, Mineral 
  • How Conducting Exit Interviews Can Help You Increase Retention 
    Kyle Cupp, Mineral 

Features 

  • Earth Day Design Contest Winners 
    Sustainability, Good for Your Bottom Line 
  • Strategies & Tactics to Easily Go Green 
  • SAVING THE WORLD – One Small Step at a Time 
  • Straight from the Source, How a Woman Owned Company Encourages Sustainability 
  • Can Sustainability Help You Find & Retain Employees? Yes, it Can! 

VMA Insider 

  • VMA Programs for Sustainability  
  • Save 50% with QuickBooks® Online (QBO) 
  • Save on Shipping While Being Sustainable 
  • PrintReleaf Sustainability Certification – Reforest with Every Job  
  • FSC Certification – Ensures Products Are Sustainable 
  • Upcoming events 

Ask the Experts 

  • Offset Your Paper Footprint with Printreleaf 
    Jenny Dela Cruz, Sustainability and Print Expert, Snow 
  • Sustainability is Important for Everyone  
    Jeff Jarvis, VP & GM, Kelly Spicers

Features

  • Creating a Competitive Advantage to Take on 2022 
  • Standing Out With Storytelling 
  • How to Design a Powerhouse Team 

VMA Insider 

  • VMA’s New Website 
  • Exclusive Kodak Discount  
  • Past Events: 
  • ConnectUp Networking Events 
  • Informative Collective Conversation Events  
  • Holiday SalesCircle Event  
  • UpcomingEvents: 
  • CrabFest 2022 
  • Collective Conversations  
  • ConnectUp  
  • SalesCircle 
  • Americas Print Show APS22 

Member News 

  • Fun Redesign of Carmel Valley Ranch by Square Peg Design  
  • BR Printers Acquires Book and Catalog Printer 
  • Pitney Bowes Gears Up with Automation & Expanded Workforce 
  • Konica Minolta Donates Equipment to Cal Poly 
  • Multi-Color Corporation (MCC) Wins Award for Environmental Leadership 

Ask the Experts 

  • Rethink Your Sales Call 
    Bill Farquharson, Sales Expert, SalesVault 
  • It’s All About the Personal Connection
    Shannon Wolford, Sales Expert, VMA
     

Features

  • The Secret Sauce to Your Business: Employees 
  • Mission Possible: How Moquin Press is Solving Staffing Challenges 
  • What Small Business Can Teach Us in 2021

VMA Insider 

  • It’s Open Enrollment Time 
  • Finding Local Talent Made Easier  
  • Small Business Cyber Attacks are on the Rise – Cowbell to the Rescue 
  • Upcoming VMA Events  

Member News 

  • Stunning Pebble Beach “Rendezvous” Work By Andresen 
  • Lowest Price Print Acquires Volume Press  
  • JP Graphics Harnesses the Sun 
  • Resource Label Expands California Presence 
  • MBD Receives Prestigious Awards 

Ask the Experts 

  • Employees are a Reflection of Your Business  
    Barbara Stephensen, Chief Experience Officer 300FeetOut 
  • Happier Employees Make for Happier Everybody  
    Jennifer Wiegley, Attorney  

Features

  • Getting to the Light at the End of the Tunnel 
  • A Positive PivotCapitalizing on Challenges to Create Opportunities 
  • On Line Bindery is Forging Ahead with Positivity and Not Being Afraid to Get a Little Weird

VMA Insider 

  • VMA Works to Protect Our Industry 
  • Print Industry Regional Associations Become Independent 
  • ThinkHR Rebrands As Mineral 
  • As Things Re-Open, Make Sure Your Business Is Covered 
  • Sales Made Easy with New Sales Vault Portal 
  • NEW VMA Website Coming Soon  
  • Upcoming VMA Events 

 Member News 

  • Affinity Creative Rebrands Napa Valley’s Brandlin Estate 
  • Kelly Spicers Acquires California Supply North, Expanding NorCal Packaging Footprint 
  • Chen Design Creates An Immersive Website Experience 
  • Copa Wins Silicon Valley Business Journal Latinx award  
  • Northern California’s First Only Performance J Press Sheetfed Inkjet Press  

Ask the Experts 

  • Marketing & The Future 
    Sonali Shah, Marketing Expert, VMA 
  • Restart Faster With The Right Price 
    Bob Lingren, Printing Consultant  

Features

  • The Art of Networking
  • Building Credibility and Sustaining It with Relationships:Sales Secrets From Daily Digital Imaging
  • The Power of a Good First Impression

VMA Insider

  • Save on Home & Auto Insurance with MetLife
  • Increase Your Value Props with PrintReleaf Sustainability Certification
  • Mineral – Free HR Perks
  • AT&T Member Discount
  • North Califronia Print, Packaging, Label, Design-focused Job Center
  • Business Risks on the Rise, VMA’s Biz Insurance Dept. Helps Protect
  • $20K in Scholarship Awarded

Member News

  • North California Printer Looking for Investor
  • BR Printers Acquisition Creates Perfect Book Printing Platform
  • Devilish Designs for Olive Oil Brand Diavolicchio
  • Creative Use of Cut-Outs Captures Brand Concept
  • RRD Creates Commercial Print Center of Excellence

Ask the Experts

  • Define Your Value Propositions!
    Leslie Groene, Groene Consulting
  • Can I Have Your Attention Please?
    Bill Farquharson, Sales Expert, SalesVault

Features

  • 8 Important Resolutions for Small Businesses
  • For Impact Printing, Good Planning Is All About Positioning
  • Creativity and Compassion Drive 2021 Planning

VMA Insider

  • Our Membership Drive Success
  • Collective Conversations – A Positive Value
  • PRINTING United Virtual Tradeshow Success
  • Welcome Aboard Ian Flynn – VMA’s new President
  • VMAccess Rebuild and Stats
  • A New Health Care Option
  • MetLife: A benefit to protect the things that are important to you

Member News

  • Andresen Acquires MegaSolutions
  • BR Printers Acquires CMC On Demand
  • Spicers Exciting New Offering
  • GMG ColorCard Revolutionizes the Industry
  • Affinity Creative Group Awakens the Spirit of Alaska
  • Lahlou’s Youngest Client Supports Otters

Ask the Experts

  • Sales Strategies for the New Year
    Leslie Groene, Groene Consulting
  • New Year Tech Prep
    Mick Wolcott, Goldman Lockey Solutions, Inc.

Features

  • COVID-19 Requires a Customer-Centric Strategy
  • Responsiveness and Relationship Building: GM Nameplate’s Keys for Customer Satisfaction
  • How Adduci is Delivering Customer Value in the Pandemic

VMA Insider

  • VMAccess.org New Site
  • Collective Conversations a Hit
  • Job Board Restarted, Features New Website
  • PIA is Now PrUA, Our Industry’s New Super Association
  • New “Print is Everywhere” Materials Just Released!
  • VMA Marketing Campaigns
  • This Open Enrollment, Get Set with a Broker Dedicated to Your Industry & Your Success

Member News

  • Andresen Designs Unique Multi-piece Project to Steward Responsible Tech
  • Kelly/Spicers Acquires American Packaging, Expanding Its Packaging Business
  • Aslan Graphics Celebrates 25 Years in Business
  • Canon Releases New High Volume Color Printer Models

Ask the Experts

  • Technology for the Work-From-Home Times
    Mick Wolcott, Goldman Lockey Solutions, Inc.
  • Sales Reentry Strategy: Are You Ready?
    Leslie Groene, Groene Consulting

Features

  • Adjusting Your Sails: Business Crisis Requires Resilience
  • Perfecting the Pivot: How Pacific Color Graphics is Surviving the Crisis
  • Courage, Compassion and Communication: Copa’s Keys to Surviving the Crisis

VMA Insider

  • Print is Essential: Wins at All Levels of Government
  • SGIA and PIA Merge Create Super Association
  • Reopening Guidelines
  • The 2020 Buyers Guide and the New Version of VM Access
  • VMA Works to Keep Members Resilient

Member News

  • Spectrum Litho’s New Ventur CartonXPress Offers Easy Custom Packaging Solutions
  • Affinity Creative Group Bolsters Brand Strategy Capabilities with New Hire, Bob Kerstan
  • Delta Print Group Christens New Facility
  • Chen Design Offers Creative Package for Challenging Times

Ask the Experts

  • Staying Abreast of COVID-19 Legal Issues
    Jenny Wiegley, HR Labor Law Attorney
  • COVID-19 Federal Program Overview
    Dr. Gerry Bonetto, Government Affairs Specialist
VMA is the partner you need to build, innovate, grow, and protect your business.

2024 Student
Scholarship Application

To complete your application please provide the referring teachers information in the form below. The referring teacher’s email must be associated with an accredited Northern California college.

2024 Student
Scholarship Application

Sign Up to Start Receiving Chronicles

Contact me for the next session

Contact me about the next Print 101 class

Subscribe

Get a Free eBook on using Ancilliary Benefits to Retain Employees