Connected Magazine from VMA
A quarterly print magazine for business owners in the print and creative agency industry.
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Distributed to VMA members, Connected is a print publication filled with VMA program updates, member news, upcoming events, and business news.
Current Edition
Connected
Fall 2022 – Strategies for Smashing Sales
Features
- Delta Print Delta Print Group’s Secrets to Sales Success
- An Open Mind Closes Deals
- How Being an Active Listener Makes for a Better Salesperson
VMA Insider
- VMA Sales Suite including:
- Visibility and Advertising Opportunities in VMGuide + VMAccess.org,
- Sales and Marketing Expert Consultants: Bill Farquharson – Sales Coach, Leslie Groene – Sales Strategies Expert, Sonali Shah – Marketing Expert
- Sales Vault – Sales Coaching
- SalesCircle Events Sales Networking
- Upcoming events
- VMA Golf Tournament
Member News
- Multi-Color Corp. North America Wine & Spirits Wins at APS22!
- Find Your Flavor with GatoNegro’s #ShowYourPride Campaign
- Case Makes Launches New Sustainable Product
- 300FeetOut Becomes a Certified Green Business
- JP Graphics Buys Assets of Zion Press
- Advantage ColorGraphics Purchases Bert-Co Industries
Ask the Experts
- 8 Selling Tips for the Second Half of 2022!
Leslie Groene, Groene Consulting - 315 Words on Brevity
Bill Farquharson, Sales Expert, SalesVault
Archives
Features
- When You Need to Hire Workers, But Nobody Likes the Work
- Wrangling the Right Employees at Western Trade Printing
- 7 Creative Ways to Recruit Employees
VMA Insider
- Health & Other Expected Benefits
- VMA & Partner Employee Education & Training
- Surveys and Reports to Make You Competitive
- Developing Fresh Talent
- Upcoming events
Member News
- Packaging Buys Dome Printing
Canon Launches Exciting New Digital Press - Affinity Creative Fun Design for Dough Ball Whiskey
- SWM and Neenah Paper to Combine
- BR Printers Acquires C&D Printing
Ask the Experts
- Joy in the Workplace: Why it’s Good for Business
Karina Margit Erdely, Mineral - How Conducting Exit Interviews Can Help You Increase Retention
Kyle Cupp, Mineral
Features
- Earth Day Design Contest Winners
Sustainability, Good for Your Bottom Line - Strategies & Tactics to Easily Go Green
- SAVING THE WORLD – One Small Step at a Time
- Straight from the Source, How a Woman Owned Company Encourages Sustainability
- Can Sustainability Help You Find & Retain Employees? Yes, it Can!
VMA Insider
- VMA Programs for Sustainability
- Save 50% with QuickBooks® Online (QBO)
- Save on Shipping While Being Sustainable
- PrintReleaf Sustainability Certification – Reforest with Every Job
- FSC Certification – Ensures Products Are Sustainable
- Upcoming events
Ask the Experts
- Offset Your Paper Footprint with Printreleaf
Jenny Dela Cruz, Sustainability and Print Expert, Snow - Sustainability is Important for Everyone
Jeff Jarvis, VP & GM, Kelly Spicers
Features
- Creating a Competitive Advantage to Take on 2022
- Standing Out With Storytelling
- How to Design a Powerhouse Team
VMA Insider
- VMA’s New Website
- Exclusive Kodak Discount
- Past Events:
- ConnectUp Networking Events
- Informative Collective Conversation Events
- Holiday SalesCircle Event
- UpcomingEvents:
- CrabFest 2022
- Collective Conversations
- ConnectUp
- SalesCircle
- Americas Print Show APS22
Member News
- Fun Redesign of Carmel Valley Ranch by Square Peg Design
- BR Printers Acquires Book and Catalog Printer
- Pitney Bowes Gears Up with Automation & Expanded Workforce
- Konica Minolta Donates Equipment to Cal Poly
- Multi-Color Corporation (MCC) Wins Award for Environmental Leadership
Ask the Experts
- Rethink Your Sales Call
Bill Farquharson, Sales Expert, SalesVault - It’s All About the Personal Connection
Shannon Wolford, Sales Expert, VMA
Features
- The Secret Sauce to Your Business: Employees
- Mission Possible: How Moquin Press is Solving Staffing Challenges
- What Small Business Can Teach Us in 2021
VMA Insider
- It’s Open Enrollment Time
- Finding Local Talent Made Easier
- Small Business Cyber Attacks are on the Rise – Cowbell to the Rescue
- Upcoming VMA Events
Member News
- Stunning Pebble Beach “Rendezvous” Work By Andresen
- Lowest Price Print Acquires Volume Press
- JP Graphics Harnesses the Sun
- Resource Label Expands California Presence
- MBD Receives Prestigious Awards
Ask the Experts
- Employees are a Reflection of Your Business
Barbara Stephensen, Chief Experience Officer 300FeetOut - Happier Employees Make for Happier Everybody
Jennifer Wiegley, Attorney
Features
- Getting to the Light at the End of the Tunnel
- A Positive PivotCapitalizing on Challenges to Create Opportunities
- On Line Bindery is Forging Ahead with Positivity and Not Being Afraid to Get a Little Weird
VMA Insider
- VMA Works to Protect Our Industry
- Print Industry Regional Associations Become Independent
- ThinkHR Rebrands As Mineral
- As Things Re-Open, Make Sure Your Business Is Covered
- Sales Made Easy with New Sales Vault Portal
- NEW VMA Website Coming Soon
- Upcoming VMA Events
Member News
- Affinity Creative Rebrands Napa Valley’s Brandlin Estate
- Kelly Spicers Acquires California Supply North, Expanding NorCal Packaging Footprint
- Chen Design Creates An Immersive Website Experience
- Copa Wins Silicon Valley Business Journal Latinx award
- Northern California’s First Only Performance J Press Sheetfed Inkjet Press
Ask the Experts
- Marketing & The Future
Sonali Shah, Marketing Expert, VMA - Restart Faster With The Right Price
Bob Lingren, Printing Consultant
Features
- The Art of Networking
- Building Credibility and Sustaining It with Relationships:Sales Secrets From Daily Digital Imaging
- The Power of a Good First Impression
VMA Insider
- Save on Home & Auto Insurance with MetLife
- Increase Your Value Props with PrintReleaf Sustainability Certification
- Mineral – Free HR Perks
- AT&T Member Discount
- North Califronia Print, Packaging, Label, Design-focused Job Center
- Business Risks on the Rise, VMA’s Biz Insurance Dept. Helps Protect
- $20K in Scholarship Awarded
Member News
- North California Printer Looking for Investor
- BR Printers Acquisition Creates Perfect Book Printing Platform
- Devilish Designs for Olive Oil Brand Diavolicchio
- Creative Use of Cut-Outs Captures Brand Concept
- RRD Creates Commercial Print Center of Excellence
Ask the Experts
- Define Your Value Propositions!
Leslie Groene, Groene Consulting - Can I Have Your Attention Please?
Bill Farquharson, Sales Expert, SalesVault
Features
- 8 Important Resolutions for Small Businesses
- For Impact Printing, Good Planning Is All About Positioning
- Creativity and Compassion Drive 2021 Planning
VMA Insider
- Our Membership Drive Success
- Collective Conversations – A Positive Value
- PRINTING United Virtual Tradeshow Success
- Welcome Aboard Ian Flynn – VMA’s new President
- VMAccess Rebuild and Stats
- A New Health Care Option
- MetLife: A benefit to protect the things that are important to you
Member News
- Andresen Acquires MegaSolutions
- BR Printers Acquires CMC On Demand
- Spicers Exciting New Offering
- GMG ColorCard Revolutionizes the Industry
- Affinity Creative Group Awakens the Spirit of Alaska
- Lahlou’s Youngest Client Supports Otters
Ask the Experts
- Sales Strategies for the New Year
Leslie Groene, Groene Consulting - New Year Tech Prep
Mick Wolcott, Goldman Lockey Solutions, Inc.
Features
- COVID-19 Requires a Customer-Centric Strategy
- Responsiveness and Relationship Building: GM Nameplate’s Keys for Customer Satisfaction
- How Adduci is Delivering Customer Value in the Pandemic
VMA Insider
- VMAccess.org New Site
- Collective Conversations a Hit
- Job Board Restarted, Features New Website
- PIA is Now PrUA, Our Industry’s New Super Association
- New “Print is Everywhere” Materials Just Released!
- VMA Marketing Campaigns
- This Open Enrollment, Get Set with a Broker Dedicated to Your Industry & Your Success
Member News
- Andresen Designs Unique Multi-piece Project to Steward Responsible Tech
- Kelly/Spicers Acquires American Packaging, Expanding Its Packaging Business
- Aslan Graphics Celebrates 25 Years in Business
- Canon Releases New High Volume Color Printer Models
Ask the Experts
- Technology for the Work-From-Home Times
Mick Wolcott, Goldman Lockey Solutions, Inc. - Sales Reentry Strategy: Are You Ready?
Leslie Groene, Groene Consulting
Features
- Adjusting Your Sails: Business Crisis Requires Resilience
- Perfecting the Pivot: How Pacific Color Graphics is Surviving the Crisis
- Courage, Compassion and Communication: Copa’s Keys to Surviving the Crisis
VMA Insider
- Print is Essential: Wins at All Levels of Government
- SGIA and PIA Merge Create Super Association
- Reopening Guidelines
- The 2020 Buyers Guide and the New Version of VM Access
- VMA Works to Keep Members Resilient
Member News
- Spectrum Litho’s New Ventur CartonXPress Offers Easy Custom Packaging Solutions
- Affinity Creative Group Bolsters Brand Strategy Capabilities with New Hire, Bob Kerstan
- Delta Print Group Christens New Facility
- Chen Design Offers Creative Package for Challenging Times
Ask the Experts
- Staying Abreast of COVID-19 Legal Issues
Jenny Wiegley, HR Labor Law Attorney - COVID-19 Federal Program Overview
Dr. Gerry Bonetto, Government Affairs Specialist
