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Sales Suite for Small Business

Sales tools and resources and promotional opportunities to unlock new opportunities.


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Get more details on how to access these programs and benefits or how to become a member.


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Sales Support for Printers, Packaging, Label Makers and Creative Agencies

We know that one of the reasons you started your business was so that you could have more freedom, flexibility, and opportunities to do what you love to do best. 

That’s why we’ve made it our business to provide VMA members with the sales support they need to help their companies grow at a pace that’s both manageable and profitable. 

You’ll find everything you need in the resources and opportunities listed below. 


Because we understand just how crucial it is to your success that you advertise your business to qualified buyers, we offer our members a wide variety of advertising opportunities:

Visual Media Guide (VMGuide)

Get Listed to Find Buyers 

For 30 years, the VMGuide has been Northern California’s premier printed directory of visual media resources.  

The VMGuide lists all VMA members, complete with contact information, company description, and the products and services each member offers.  

Listing in the VMGuide is free for members.  

These are valuable opportunities to reach potential customers. Each year, the VMGuide is mailed to thousands of industry professionals.  

Visit visualmediaalliance.org/vmguide for more information. 


VMAccess is a national database and the accompanying online version of the Visual Media Guide. It digitally connects buyers with their next partner.

The Product Guide section includes the most popular products and services. Many prospects search by services, so you’ll want to update this section with your services. 

 VMAccess receives 12,000 visitors a month — be sure to get in on the action! 

Promotional & Advertising Opportunities

Connected: A quarterly print magazine that keeps members up-to-date on the latest program offerings by VMA, industry news, and the hottest industry-related topics.

Contact shannon@visualmediaalliance.org for more info.


VMA hosts a number of virtual and in-person events including our popular CrabFest and Golf Tournament. There are also smaller one-off pop-up events and well-attended series like Collective Conversations and ConnectUp. These are great ways to get in front of a qualified graphic arts small business owner audience. 

networking events
Event Sponsorship

Sponsor VMA events and you’ll be listed in our publications, in the event collateral, and on our website, and it’s a great way to support the industry. Full and partial sponsorships are available for our various events.  

  • CrabFest  
  • Golf Tournament 
  • Webinars  
  • And more 

Contact shannon@visualmediaalliance.org for information. 


training coaching
Sales Vault – On Demand Training and Coaching

The Sales Vault is your resource for sales advice, coaching, and even peer-to-peer events. Created by industry sales veteran Bill Farquharson, the Sales Vault   is an online portal filled with everything you need to launch successful sales strategies.  

VMA members get the first month free, and 30% off every other month after that.  

Leslie Groene - Sales Strategy

An expert in strategic selling, Leslie Groene is well-known as a corporate sales coach, business development trainer, and executive consultant. She has a background in the paper industry, so she knows the challenges VMA members face. Learn more about how to contact her via the link below.

VMA is the partner you need to build, innovate, grow, and protect your business.

2024 Student
Scholarship Application

To complete your application please provide the referring teachers information in the form below. The referring teacher’s email must be associated with an accredited Northern California college.

2024 Student
Scholarship Application

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