Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
Question: We have two employees who don’t seem to like each other, which is starting to affect their work. How do we help employees who don’t get along to work well together? Answer: Getting employees who don’t like each other to work well together can be challenging, but here are several steps you can take to improve
Would you like to make more money? If your answer is yes, your path may well be a differential pricing policy matching your price to the customer with their relationship with you. Do they see you as their valued resource or the low bidder? Clearly, all customers are not the same, and you should take
With lots of forethought, creativity, and dedication, we are excited to share that we just launched a new 80-page website! We also updated our URL. Check it out at visualmediaalliance.org. Our objectives in the redesign included creating a site with stronger SEO and UX. As well as to speak to our audience and prospects, be
I recently got an “IMPORTANT TAX RETURN DOCUMENT” in the mail from Fidelity Brokerage Services, LLC. On the back of the envelope, I found an eco-looking tree logo with the message, “Choose eDelivery: Save trees. Save time.” I personally find messages like this annoying because they are self-serving and deceiving, and they intentionally badmouth print.
By Erica Aitken and Laura Aitken The printing industry has long pioneered new forms of technology and is now on the cusp of more significant change, spurred on by the devastating deterioration of our planet. The truth is climate change is here and our industry has to change. The printers we consulted say that the
by Canon In today’s world print sometimes unfairly gets the reputation of not being a sustainable communication method. At Canon, we are working to help change the narrative and provide some data that can support the sustainable story that print has to tell. So what can you share with your customers and prospective clients when
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