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Facebook’s turned to TV to boost Facebook Live

Max Willens    Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV, becoming a major advertiser there in the process. Last month, the company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times, and

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Affordable Care Act Future Uncertain

Now that we will have Donald Trump as president and the GOP retaining control of Congress, all bets are off on the future of the Affordable Care Act. It’s likely that Trump will hand over the health insurance reform portfolio to Speaker Paul Ryan, who along with the House leadership in July published a blueprint

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Typographic Magic: How to Make an Ambigram

By: Nikita Prokhorov In this helpful tutorial, Nikita Prokhorov teaches us how to make an ambigram of the word “online.” I am blessed to have been raised by a family of artistic people. My grandfather was an architect and a painter. My mother and grandmother, despite making their careers as psychiatrists, loved art and could

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How to Bring Your Boring Website to Life

by Danny Wong Co-founder of Blank Label. Marketing at Conversio and Tenfold As technology continues to advance and more companies become competent at using it to market their product or services, it becomes more critical to have a website that really performs. Consumers are not only looking to company websites for information, but utilizing online sites

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USPS Gets PRC OK for a 2017 Price Rise

By Heather Fletcher The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Today @ Target Marketing. USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the

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Marketing to Millenials

3 Tips for Designing for Millennials (and Everyone Else). Everywhere you go these days, it seems like there’s a rush to win over Millennials. However, when it comes to design, Jen Tank, creative director at Huge, warns that there’s a risk of oversimplifying the varied beliefs, characteristics and nuances that make up the under-35 demographic.

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Bot-free Display Advertising

Online Ads Need a Lo-BOT-omy. If you’re like most marketers, it’s likely you’ll be spending a pretty penny on display advertising this holiday season. That’s because every year, brands drop billions to get their message out and move product. The problem is, if you’re paying for ads online, there’s a good chance that around 11

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Using VMA for Your Company’s Health Insurance Provider

When it comes to health insurance, VMA is able to offer our members an unprecedented level of choice, cost-lowering strategies, time-saving technology, and more. Discover why thousands of VMA business owners think it’s a great idea to tap into the power of the alliance to provide exceptional healthcare for your employees. For more info, click here.

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Pot’s Legal. What Does It Mean for Your Business’s Anti-drug Policies

Now that Californians have overwhelmingly voted to legalize the recreational use of marijuana, many employers may be wondering where they stand if they want a drug-free workplace. Fortunately, Proposition 64 included a number of safeguards for employers, allowing them to have anti-drug workplace rules in place. In fact, these safeguards were built into the initiative

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