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Bot-free Display Advertising


Online Ads Need a Lo-BOT-omy.

If you’re like most marketers, it’s likely you’ll be spending a pretty penny on display advertising this holiday season. That’s because every year, brands drop billions to get their message out and move product. The problem is, if you’re paying for ads online, there’s a good chance that around 11 to 23 percent of the “people” who see these ads are bots — that is, software designed to automate online tasks. But with a little strategy and a bit of creative elbow grease, it is possible to avoid the bots and put display advertising to work for you in the weeks and months to come — without breaking the bank.


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