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 By Tracy Tonnu This year, Pantone is going a completely different route with their color of choice. Last year, we wrote about the two shades the company picked, Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919), both lighter and softer than the Color of the Year for 2017. Pantone has decided on Greenery (Pantone 15-0343), a

by Margie Dana Print customers in business settings are always eager to share with me what they want from their printer partners – not in regards to the holiday season, but all year long. Their wish list includes things that range from enhanced customer service to a deeper understanding of certain technologies and manufacturing processes. As

Congress and the Obama Administration have acted to allow employers with fewer than 50 full-time employees to reimburse their workers for individual health plans that they purchase on their own. The law, which takes effect Jan. 1, reverses an onerous IRS provision that imposes a maximum $36,500 fine on small employers that are found to

Spend any amount of time trying to figure out how to reach your target audience, and one thing becomes instantly clear: It’s no walk in the park. Thanks to short attention spans, savvy consumers, and an ever-increasing number of products and services available to choose from, marketers today are challenged as never before to find

Visiting Shutterfly was an amazing experience. The company produces hundreds of thousands of orders per day during peak periods across its three U.S. production sites in a highly architected and efficient manufacturing process. Read the article to find out more. By Cary Sherburne Published: December 20, 2016   Dwayne Black, COO of Shutterfly, talks about

The Typographical Solution Morla Design pairs wit and elegance with typography for projects that move beyond marketing. Jennifer Morla poses the question to herself at the onset of a project “Can I solve this with typography?” It’s one of her 25 Designisms, guiding principles learned over time (and download-able from her website: http://bit.ly/designisms). “Oftentimes, approaching

AVOIDING RISKS IN YOUR FIRM’S SOCIAL MEDIA PRESENCE MORE AND more companies are developing a social media presence to increase their exposure and reach new clients. Typically, an organization will put a person in charge of the company’s social media accounts and making posts to Facebook, LinkedIn, Twitter and other sites. If managed properly, your

Back in 2011 (oh so long ago), I began a series of “lost designers.” The first and only entry was on Gustav Jensen, the Danish born designer whose work was elegantly streamlined and daringly multidisciplinary. There will be more in my series, but for now a reprise of sorts. Here is the original post, but

  Michael Aynsley If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will teach you how to be as prolific with the Instagram hashtag

New amendments to the California Workers’ Compensation Uniform Statistical Reporting Plan require that even small, medical-only first aid claims be reported. The Workers’ Compensation Insurance Rating Bureau has always required that these small claims be reported, but the requirement has never been codified. Effective Jan. 1, 2017, insurance companies will be required to report to