This year, Pantone is going a completely different route with their color of choice. Last year, we wrote about the two shades the company picked, Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919), both lighter and softer than the Color of the Year for 2017. Pantone has decided on Greenery (Pantone 15-0343), a shade they describe as refreshing and revitalizing.
The annual Color of the Year selection is “a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude,” says Pantone. Their choice this year symbolizes new beginnings, something everybody is looking forward to in the year to come. “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
The yellow-green shade conjures up images of the first days of spring as plants begin to wake from their winter slumber. The rejuvenating color epitomizes the need to slow down, take a deep breath, and reinvigorate oneself.
Greenery is described by pantone as so:
“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
The versatile nature of Greenery allows it to be a “trans-seasonal” shade compatible with 10 different palettes ranging from neutrals to brights and deeper shades to pastels. Check out the palettes below and the Pantone color standards for picking this year’s selection.
This article originally appeared in Visual News.