Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
The pandemic has inspired our printing and creative communities to devise a variety of unique items, from fun and creative social distancing signs to face masks and single-use menus, designed to safeguard public health. These products show the adaptability of our industry and help create some financial opportunities in this harsh business climate. With new
Typography is hotter than ever. With most marketing efforts being fueled by content, graphic designers and creative agencies are finding ways to push the limits of typography to make it more digestible and visually appealing. The Increasing Importance of Typography In Design Audiences consume a ton of content—from social media, online ads, and video to
As a business owner or company director wanting to lease a car for yourself, you have the choice of either business contract or personal car leasing, and each option has its own implications, benefits, and disadvantages, particularly in terms of insurance. And if you are using your new car mostly for work (think sales calls
Amid the COVID-19 crisis, VMA member Affinity Creative Group immediately felt the need to support the wine industry, which has been severely impacted by the coronavirus pandemic. Internally, the creative marketing agency adjusted to a distributed work environment and continued operations. But they also felt they needed to make a difference by supporting friends and
The COVID-19 pandemic has left the economy in shambles, and many businesses are scraping to survive. As more and more businesses face serious economic hardship, Congress and the Small Business Administration have stepped up to provide a lifeline to cash-strapped companies. The Paycheck Protection Program (PPP)—rolled out in late March as part of a larger
Like many others, we at Affinity are following the arc of the COVID-19 crisis and remain concerned with the health, safety, and future of those around us—our team, our friends and families, and our extended family of clients, vendors, and industry partners. The amount of uncertainty is unprecedented. That said, we believe there is light
Question: Can we reduce pay because of an economic slowdown due to COVID-19? Answer: You can reduce an employee’s rate of pay based on business or economic slowdown, provided that this is not done retroactively. For instance, if you give employees notice that their pay will change on the 10th, and your payroll period runs
In this crazy time, it’s been a blessing for those printers and creative agencies that are able to convert employees to a work from home position. But for those not accustomed to working from home, it can be disorienting, and both employers and employees could be struggling. Here are five tips to help you and your
On May 1, in a milestone in the printing industry, SGIA and PIA officially combined to create the largest, most comprehensive member-based printing and graphic arts association in the United States. The merger of Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA) will support future industry growth and longevity. SGIA primarily serves
On May 1, in a milestone in the printing industry, SGIA and PIA officially combined to create the largest, most comprehensive member-based printing and graphic arts association in the United States. The merger of Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA) will support future industry growth and longevity. SGIA primarily serves
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