Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
Thoughts from a “Printing Industry Performance & Insights” study Dr. Ralph Williams Jr.Associate Professor of ManagementJones College of BusinessMiddle Tennessee State University Dr. Randy ClarkAssociate Professor of MarketingJones College of BusinessMiddle Tennessee State University Our April 2022 “Printing Industry Performance & Insights” study focused on sales management and marketing in printing firms. In that survey,
Question: We would like to add a working interview to our selection process. Is this permitted and are there other options to help us finalize our selection? Answer: Yes, you can have a working interview as part of your selection process, but there’s a big caveat. If you have the candidate do “real work” that
The four-color process using cyan, magenta, yellow, and black (CMYK) inks is a relatively new development in the history of printing; It has only been around for about 130 years. Its effectiveness builds on other technological developments like halftoning, offset lithography, and modern ink manufacturing techniques that enable wet-on-wet printing. Before CMYK, reproducing color images
Question: What should we do when one of our designated paid holidays falls on a weekend when we aren’t open? Do we need to offer an alternative day off? Answer: No, you don’t need to offer an alternative day off. There are no federal laws requiring private employers to provide paid time off for holidays.
What’s the most important number in your business life? Your hit ratio—the percentage of quotes that turn into orders. It’s the number that separates high-profit printers from also-rans. Why? Because it recognizes that a revenue-maximizing pricing policy isn’t created by your internally focused estimating system, “your cost,” but by your customers and the competitors that
Question: Can we tell nonexempt employees not to check email and messages when they’re supposed to be off the clock? They’ve been doing this a lot, and we don’t want to continue paying them for this additional, unscheduled time. Answer: You can tell nonexempt employees that they shouldn’t read or respond to messages when they’re
By: Jim Hamilton, Consultant Emeritus at Keypoint Intelligence Last year, I had the opportunity to interview a number of online print providers to get their thoughts on the market. Our discussions focused on the impact of the pandemic as well as planned print applications and strategies for the future. One intriguing development that came out
By Jim Hamilton You may not be familiar with the name Rubén Fontana, but he is the most recent winner of the World Cup of Printing History. Fontana, an Argentinian graphic designer, type designer, and teacher, was chosen to represent Argentina by the Museum of Printing in Haverhill, Massachusetts, the sponsor of the World Cup
By Dr. Ralph William Jr. About eight years into my first printing business, things were going well. We were growing at about 25% a year, adding new equipment and quality members to our team, and we had just moved into a great building. Our profits were good, but they could have been better. Our “good”
Question: What should be included in an offer letter? Answered by the HR Experts: The offer letter should outline the job’s expectations and benefits and provide explicit compensation details. Ideally, it provides the candidate with all the information they need to decide whether to accept the job. A standard offer letter should generally include the following:
To complete your application please provide the referring teachers information in the form below. The referring teacher’s email must be associated with an accredited Northern California college.
Sign Up to Start Receiving Chronicles
