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BY BART CAYLOR  All marketers know that a stronger marketing plan is one that works together. While many of these ideas focus on education marketing, incorporating social media and print media can apply to just about any vertical. Be creative. Think outside the box! 1. Promote Social Media via Print Media Include all social media links
Direct Response Imaging eTips How can you tell if your 1:1 print efforts are working? Measure them. Even if you don’t have a full-time staff of business analysts, creating a simple ROI doesn’t have to be daunting. Here’s how to get started.1. Set specific goals for your campaign. What are the goals of the campaign?
This is the year that the rubber really hits the road for employers with 50 or more full-time workers. The Affordable Care Act employer mandate for organizations with 50 to 99 employees takes effect this year, meaning that if you haven’t been offering your staff coverage before, you are now required to do so. There
Social media marketing is rapidly becoming the most popular channel for businesses to gain clients, build professional leads, and promote brand and reputation. Although many companies already use this avenue, some businesses are just exploring the potential. In getting started, a few quick pointers can guide the way to a successful outcome: 1. Involve your
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