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’Cadillac Tax’ Delayed for Another Two Years

Part of the funding bill that reopened the federal government at the end of January further delayed the implementation of the so-called “Cadillac tax” on employer-sponsored health plans – this time by two more years. That means the excise tax will instead take effect on the most expensive of employer-sponsored plans in 2022. Employers and

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10 Tips for Preventing Laptop and Mobile Device Theft

For many people, the theft or loss of even a single laptop computer, cell phone or tablet can be devastating – unless you take some common-sense measures to mitigate the damage ahead of time. It’s not just the cost of the lost device itself. If there is confidential, proprietary or personally identifiable information on the

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10 Ways to Help Designers Visually

The best way to communicate to a designer is through visual stimuli. When it comes to delivering a project, it’s best to learn printer hacks to avoid a catastrophe. Here are some things to teach designers so they can make sure the final product is perfect. 1. Coated vs. uncoated Have two paper swatch books

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’Surf-by’ ADA Lawsuits Could be Next Legal Trap for Businesses

No doubt you’ve heard of the “drive-by” Americans with Disabilities Act lawsuits that are filed by plaintiffs who see ADA violations at businesses (like entrances that are inaccessible by wheelchair) just by driving by the location. Now, recent court decisions could pave the way for a new class of ADA claims where disabled individuals have

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10 Common Graphic Design Mistakes to Avoid

by Keith Koons Every company has at least one design experience that they wish they could just forget about. In fact, some of us have several of those painful memories where common sense temporarily eluded us. There is certainly no shame in making design mistakes though, as long as it serves as a learning experience of

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10 Brilliant Graphic Design Trends of 2016

By Kate England Trends come and go, they emerge, some stay for years, others are more of a flash in the pan. They don’t start one year and end the next, instead they shift until they fade out. It’s a process that often begins on the catwalk, and gradually moves to other areas such as

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(E=MC2) – Explanations Equal More Confusion Too

“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein Can your insurance provider simply explain your business? Or are you the one constantly explaining your business to them? Visual Media Alliance specializes in providing knowledge-based insurances for your business (health, workers compensation and business liability). We can help you select

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14 Ways to Combine Print and Social Media in Your Marketing

BY BART CAYLOR  All marketers know that a stronger marketing plan is one that works together. While many of these ideas focus on education marketing, incorporating social media and print media can apply to just about any vertical. Be creative. Think outside the box! 1. Promote Social Media via Print Media  Include all social media links

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1:1 How Do You Know It’s Working?

Direct Response Imaging eTips How can you tell if your 1:1 print efforts are working? Measure them. Even if you don’t have a full-time staff of business analysts, creating a simple ROI doesn’t have to be daunting. Here’s how to get started.1. Set specific goals for your campaign. What are the goals of the campaign?

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