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Online Brand Guidelines Just Make Sense

So you have a 30-page brand book to keep that new brand tidy. The PDF is beautiful, but you can never find it, or it’s just too time-consuming to bother looking through it. So what’s the point? We constantly tell our clients how vital consistency is, especially in their brand infancy. Yup, just like your

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Typography Design: A Closer Look at What’s Fueling the Craze

Typography is hotter than ever. With most marketing efforts being fueled by content, graphic designers and creative agencies are finding ways to push the limits of typography to make it more digestible and visually appealing. The Increasing Importance of Typography In Design Audiences consume a ton of content—from social media, online ads, and video to

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Leasing a Car? Put It in Your Company Name

As a business owner or company director wanting to lease a car for yourself, you have the choice of either business contract or personal car leasing, and each option has its own implications, benefits, and disadvantages, particularly in terms of insurance. And if you are using your new car mostly for work (think sales calls

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Adjustable Workstations Key to Reducing Injuries

Musculoskeletal disorders from manual labor in factories, construction, printing and warehouse work are one of the most common types of workplace injuries and account for one-third of all workers’ compensation costs. These injuries take a profound economic toll on both workers who suffer these injuries and on employers who pay more for their workers’ comp

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Testing Workers for COVID-19 Raises Privacy, Discrimination Issues

Employers whose businesses continue to operate are obviously concerned about the coronavirus spreading through their worksites, so many have started testing their workers. Recent U.S. Equal Employment Opportunity Commission guidance authorized employers to conduct COVID-19 testing and check temperatures of employees. But doing so could expose a business to a number of employee legal actions

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Testing Workers for COVID-19 Raises Privacy, Discrimination Issues

Employers whose businesses continue to operate are obviously concerned about the coronavirus spreading through their worksites, so many have started testing their workers. Recent U.S. Equal Employment Opportunity Commission guidance authorized employers to conduct COVID-19 testing and check temperatures of employees. But doing so could expose a business to a number of employee legal actions

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VMA Member Spotlight: A Case for a Cause

Amid the COVID-19 crisis, VMA member Affinity Creative Group immediately felt the need to support the wine industry, which has been severely impacted by the coronavirus pandemic. Internally, the creative marketing agency adjusted to a distributed work environment and continued operations. But they also felt they needed to make a difference by supporting friends and

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