Do You Use Printing to Market Your Printing Company?
Thoughts from a “Printing Industry Performance & Insights” study Dr. Ralph Williams Jr.Associate Professor of ManagementJones College of BusinessMiddle Tennessee State University Dr. Randy ClarkAssociate Professor of MarketingJones College of BusinessMiddle Tennessee State University Our April 2022 “Printing Industry Performance & Insights” study focused on sales management and marketing in printing firms. In that survey,