Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
1) Accept that this will be slow and hard. No matter what you do, everyone’s distracted. Now more than ever, your company’s marketing and sales messages are low in the list of your prospects’ priorities. Your efforts may fail… but if you take no action, failure is guaranteed. 2) Recognize that your client is the
Your test was negative, but your sales have been cut in half—if that describes your situation, your condition is probably terminal unless you take prompt action. Hoping for a quick turnaround is equivalent to sticking your head in the sand. So, what’s the best course of action? You must accept that COVID is burning up
California Gov. Gavin Newsom this week signed AB 1867, legislation that immediately extends critical paid sick days protections to California’s workforce. Building on historic early action to expand paid sick days to employees in the food sector at the beginning of this crisis, this legislation means that every California employee that has been exposed to
The California Senate has passed legislation to require critical workers who contract COVID-19 to exhaust pandemic-specific paid sick leave benefits or compensated leaves of absence before receiving temporary disability benefits. S.B. 1159, introduced by Democratic Sen. Jerry Hill, passed Friday in a 28-11 vote. The legislation would provide full hospital, surgical, medical, disability and indemnity
Several executives suggested we must learn how to excel at the remote sale. Think about how to turn everything virtual. For example, so many companies do corporate tours where they show their facilities and capabilities. Move that entirely online, so someone could be sitting at home and have that same experience. We should quickly be
Ever since it became clear that not all schools would be fully reopening for the new school year, employers and employees alike have been wondering how the federal Families First Coronavirus Response Act (FFCRA) would apply in the variety of new schooling scenarios. Recently, the Department of Labor released several new Questions and Answers that
A federal court in New York recently struck down four federal Department of Labor (DOL) rules related to the leaves provided by the Families First Coronavirus Response Act (FFCRA). As a result, certain aspects of the FFCRA are now more favorable to employees. Unfortunately, it’s not clear if the ruling applies nationwide or only in
The state Department of Public Health has issued the “COVID-19 Employer Playbook,” which is designed to provide in-depth guidance for reopening business operations and on how to respond to outbreaks in the workplace. Among the topics covered in the guide are support for employers on: Returning to work, Outbreak identification preparedness, Communication of identified COVID-19
The State of California released a COVID-19 Employer Playbook for a Safe Reopening. Here are some of the important updates from the playbook on an issue that members may be dealing with today. The State considers the requirement of facemasks in the workplace and elsewhere important enough to include a section entitled “Guidance for Employers
The videos don’t have to be expensive, scripted or produced. Simple, genuine, human-centered webcam and smartphone videos are a transformative opportunity for connecting and communicating with your potential new customers in today’s times. They’re the next-best thing to being there in person, and they don’t even have to be delivered on jump drive. Be Relatable.
Sign Up to Start Receiving Chronicles
