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Julia Sotera Food and beverage companies already invest considerable time and resources developing new formulations and packaging them in a way that hopefully will resonate with consumers. But sometimes, even tried-and-true marketing techniques aren’t enough to help a product that has fallen out of favor with consumers. A proven methodology called “need states” offers a
One of the most important workplace safety tools that you can put to use is the reporting of near misses and correcting the factors that led to such a close encounter. A near miss is an event that could have led to a workplace injury, illness or death. While you are not required to report
In an effort to provide a user experience that’s faster, more intuitive, and more content-rich than ever, LinkedIn recently rolled out its largest desktop overhaul since the social media platform first launched. LinkedIn promises the new design will spotlight conversations and content, enabling users to share ideas, add their voice to discussions, and more easily
What Does President Trump’s Executive Order on ACA Mean? Donald Trump’s first act after assuming the presidency was to sign an executive order that authorizes federal agencies to scale back as many parts of the Affordable Care Act as possible within the confines of the law. The executive order does not abolish the landmark legislation,
Reaching a Larger Consumer Base with Cross-Media Advertising If you own your own business, you know what an investment of time and money it is to market your products and services. And, while it’s true that some companies will use one type of marketing over and over to communicate their message, these days, it’s not
Reaching a Larger Consumer Base with Cross-Media Advertising If you own your own business, you know what an investment of time and money it is to market your products and services. And, while it’s true that some companies will use one type of marketing over and over to communicate their message, these days, it’s not
by Patrick Crosset as posted on Quora Amazing Photo Manipulations by Indian Artist Anil Saxena Anil Saxena is an Indian photographer from Mumbai who makes amazing photo-manipulation using Photoshop . These surreal photos will truly amaze you. Anil started out doing conventional darkroom photo composition and retouching them before moving these skills over to Photoshop. Having moved
For the past twenty years, Progress Packaging have been bringing beautifully designed packaging to life, working with an impressive roster of leading design studios. In today’s Industry People, we catch up with founder Simon Farrow to find out more… Words by Grafik Packaging range for Rapha Performance Footwear Tell us what you do at Progress
By Asher Rumack Originally featured on Column Five. If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet when it comes
The steamroller everyone expected from President Trump and the GOP-led Congress to flatten the Affordable Care Act has been put on idle and what was a promised quick outright repeal has morphed into a plan to “repair” the law. In particular, Republican lawmakers, huddling while trying to devise a repeal-and-replace plan, have instead found that
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