You just launched a new website, designed by Design Project. What were your main objectives for the new site, and how did it all come together?
Over the last few years, we have been working more in luxury retail, helping brands grow either with the help of their in-house design teams, or through an external design agency of their choosing. This has meant that our approach to packaging design and production has to reflect both a creative outlook, as well as a professional business approach to manufacturing. With our new site, we are trying to connect with every market, maintaining our creativity while offering the business information that buyers need. We have adopted a much bolder graphic approach to accentuate individual projects, and we also have an archive of previous work for SEO optimisation. It’s important to us that all of our work is on display for everyone to see, so even the projects that aren’t case studies can still be found, researched, and used as inspiration for any designer or buyer that may look at our site.
Previously, we had a website and a blog, but the new WordPress format allows us to combine the two, meaning the site will constantly be updated as the old blog used to be, but still have the professional face and information that the old website delivered. We aim to continually update with case studies, moving images, and regular production pieces, forming a one-stop editorial feed for everyone. Finally, we are working on adding a full logistics portal where our clients can customise and, along with us, manage their stock and shipments. We hope the new look of the website delivers functionality, while staying true to our design roots and looking great.
Has your job changed much in the last few years?
The role in general has stayed very similar, but the markets we work with and the products manufactured have definitely changed. The creative process and production techniques haven’t altered too much, but while some product areas grow, others have fallen away. One change we saw after the financial crisis was that a lot of designers—who in previous years may have set up studios—worked on a freelance basis and were quite transient. The relative recent stability of the economy in the last couple of years has shown a healthy and exciting growth in young agencies, who are now keen to push the boundaries across all aspects of design and production.