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Need-to-Know Now: 4 Ways Digital Marketing Is Changing in 2017
When it comes to the most up-to-date, on-the-nose information that empowers the digital community, the IAB Annual Leadership Meeting never disappoints. And this year’s takeaways are no exception. How will digital marketing change in 2017? According to the IAB, there four significant ways: 1. Spending on cross-channel measurement and attribution will increase. In its comprehensive