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We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marketing are highly effective, especially when combined with digital marketing, and should remain a key tool for marketers. What is Neuromarketing? Neuromarketing studies the brain, and more specifically physiological and neural
With roughly 93 billion marketing emails sent each day, the battle for attention in the inbox is a real challenge for marketers. At the same time, it’s definitely worth the investment. In one study, marketers ranked email marketing as the most effective digital media channel they use—better than social media marketing, SEO, and affiliate marketing.
What would you do if your business got SLAPPed? SLAPP stands for “strategic lawsuit against public participation.” A business that gets SLAPPed has been sued for speaking out against or about a person or entity. In these actions, the plaintiff accuses a person or business of harming them by speaking out publicly with malicious intent.
During the busy holiday season, there are many distractions that make parking lots a fairly dangerous place to be. The combination of early sunset, increased traffic and pedestrians, scam artists, vandals and thieves, and people in a rush, can sometimes be a deadly combination. Just a momentary distraction or lapse in judgment can lead to
Imagine several small businesses located around the country. Each is well-established and profitable. Each of them bought business insurance – property, liability, automobile and workers’ compensation. They told their agents they wanted the lowest possible price for coverage, and the agents came through. But they didn’t also take their agents’ recommendations to purchase additional coverage.
Imagine several small businesses located around the country. Each is well-established and profitable. Each of them bought business insurance – property, liability, automobile and workers’ compensation. They told their agents they wanted the lowest possible price for coverage, and the agents came through. But they didn’t also take their agents’ recommendations to purchase additional coverage.
Employee theft and fraud is a perennial problem for businesses and one rogue employee can do serious damage to the finances of a company ― and in many cases put them out of business. According to the U.S. Department of Commerce, about a third of all business failures each year trace back to employee theft
All year long you have been reminding your employees to “work safely … don’t take short cuts … prevent accidents.” To do this they have to keep their minds on their work, but this time of the year as the holidays near, their minds might be everywhere else but on work. They may be thinking
All year long you have been reminding your employees to “work safely … don’t take short cuts … prevent accidents.” To do this they have to keep their minds on their work, but this time of the year as the holidays near, their minds might be everywhere else but on work. They may be thinking
All year long you have been reminding your employees to “work safely … don’t take short cuts … prevent accidents.” To do this they have to keep their minds on their work, but this time of the year as the holidays near, their minds might be everywhere else but on work. They may be thinking
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