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Commercial Crime Policies Cover Some Cyber Crimes

In some instances, a commercial crime insurance policy may offer coverage for money a company loses due to a cyber attack, a court has ruled. The 11th U.S. Circuit Court of Appeals in Atlanta has ruled that an insurer must indemnify a policyholder that was scammed out of more than $1.7 million in a phishing

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More Firms Being Sued for Discrimination over Medical Marijuana

More and more companies are being sued for discrimination by job applicants who have legally been prescribed medical marijuana, after they failed pre-employment drug screenings or because of their use of the substance. The issue of medical marijuana is difficult in terms of the employment picture, especially now that 33 states and the District of

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New iLearning Center Course Catalog

The iLearning Center (Integrated Learning Center) is an included member benefit for VMA members. It features printing and graphics courses developed and presented by industry expert instructors. There are free courses for every professional in categories such as print production, design, sales, marketing, customer service, and lean manufacturing. In addition, premium content includes industry certifications,

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Dear David: Can we require our employees to get flu shots?

Question: Can we require our employees to get flu shots? Answer: While there is no law that prohibits employers from mandating flu shots — and in some states, the law requires all healthcare workers to get flu shots — you should carefully determine if the benefits to your business outweigh the risks. There has been

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Announcing Printing Industries of America’s New Performance Ratios

In great news for printers, PIA has announced the release of its Performance Ratios program. Printers will now have access to more than 50 key performance metrics, allowing you to compare operations, business practices, and financials to profit leaders providing insight that can enhance company efficiency and profitability. The key feature of the new program

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The Power of Print Media Explained by Science

We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marketing are highly effective, especially when combined with digital marketing, and should remain a key tool for marketers. What is Neuromarketing? Neuromarketing studies the brain, and more specifically physiological and neural

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The Power of Print Media Explained by Science

We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marketing are highly effective, especially when combined with digital marketing, and should remain a key tool for marketers. What is Neuromarketing? Neuromarketing studies the brain, and more specifically physiological and neural

Read More »
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Five Email Marketing Best Practices

With roughly 93 billion marketing emails sent each day, the battle for attention in the inbox is a real challenge for marketers. At the same time, it’s definitely worth the investment. In one study, marketers ranked email marketing as the most effective digital media channel they use—better than social media marketing, SEO, and affiliate marketing.

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Is Your Firm Protected against a SLAPP?

What would you do if your business got SLAPPed? SLAPP stands for “strategic lawsuit against public participation.” A business that gets SLAPPed has been sued for speaking out against or about a person or entity. In these actions, the plaintiff accuses a person or business of harming them by speaking out publicly with malicious intent.

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Beware of Parking Lot Hazards at the Holidays

During the busy holiday season, there are many distractions that make parking lots a fairly dangerous place to be. The combination of early sunset, increased traffic and pedestrians, scam artists, vandals and thieves, and people in a rush, can sometimes be a deadly combination. Just a momentary distraction or lapse in judgment can lead to

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