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By Heather Fletcher About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and
By: Steven Heller In 1960, Felices, a Cuban canned food brand, printed a collectible souvenir album that encouraged customers to acquire a series of cards chronicling the seven bloody years it took Fidel Castro and his army of guerrilla revolutionaries to win their jungle and urban war against the Batista government. The cards tell the detailed
Microsoft has introduced a newly redesigned logo for Skype. It comes at the same time as the company has reworked the online text message and video chat service that is has “Snapchat-like” features. Skype Logo: Before and After Redesign The new logo drops the fluffy clouds, and the logo is moving toward Microsoft’s corporate typeface in a way that puts it
Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible
Good editing skills are important when working with photo content. While most web designers do not have a professional photographer’s skillset, having a basic knowledge of photography and photo editing are usually sufficient to fully support the visual portion of web content. Contrast, Saturation, Temperature – These three characteristics play important roles in determining a website’s usability and
There’s an unfortunate trend building in the U.S. as the number of workplace homicides is on the rise. Workplace murders rose by 2% in 2015 from the year prior to 417 people killed, according to the Bureau of Labor Statistics – and shootings in particular jumped by 15%. The issue employers are faced with is
There’s an unfortunate trend building in the U.S. as the number of workplace homicides is on the rise. Workplace murders rose by 2% in 2015 from the year prior to 417 people killed, according to the Bureau of Labor Statistics – and shootings in particular jumped by 15%. The issue employers are faced with is
There’s an unfortunate trend building in the U.S. as the number of workplace homicides is on the rise. Workplace murders rose by 2% in 2015 from the year prior to 417 people killed, according to the Bureau of Labor Statistics – and shootings in particular jumped by 15%. The issue employers are faced with is
As temperatures soar this summer, it’s not only outdoor workers that toil under the sun who are at risk of heat illness. Workers in warehouses, boiler rooms and factories are also susceptible to heat illness, which can cause severe symptoms – and even death. The temperature inside these facilities can often exceed 80 degrees, the
Back at the end of May of this year, an international design conference entitled What Design Can Do launched a challenge with a singular purpose in mind: Find solutions that will help solve climate change. Open to designers throughout the creative community, the Climate Action Challenge is a call to action for students and recent
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