Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
Introduction Print service providers (PSPs) have been looking closely at electricity, natural gas, and any other fuels used in their operations as a step toward diminishing their use of carbon-based fuels. Many have also moved toward: These are all important steps, but they overlook one key point in regard to carbon footprint: We are all
I recently got an “IMPORTANT TAX RETURN DOCUMENT” in the mail from Fidelity Brokerage Services, LLC. On the back of the envelope, I found an eco-looking tree logo with the message, “Choose eDelivery: Save trees. Save time.” I personally find messages like this annoying because they are self-serving and deceiving, and they intentionally badmouth print.
By Erica Aitken and Laura Aitken The printing industry has long pioneered new forms of technology and is now on the cusp of more significant change, spurred on by the devastating deterioration of our planet. The truth is climate change is here and our industry has to change. The printers we consulted say that the
by Canon In today’s world print sometimes unfairly gets the reputation of not being a sustainable communication method. At Canon, we are working to help change the narrative and provide some data that can support the sustainable story that print has to tell. So what can you share with your customers and prospective clients when
Being an environmentally conscious business is important for many reasons, from protecting our world for future generations to helping you attract and retain customers. Sustainability is not meant to be overwhelming or a burden, and there are many ways to go about it that are actionable, and even enjoyable. It’s about meeting current needs through
Sign Up to Start Receiving Chronicles
