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Why Local & Mobile Search Optimization Matters

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a message that potentially will be seen in every corner of the earth. It was

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Reduce Chance of Lawsuits with Strong Employee Handbook

The legal threat is constantly growing for businesses, not only from outside the organization by business partners or customers, but also from within – by employees. Currently the bigger threat is being sued by your own staff for running afoul of a smorgasbord of statutes like labor, wage and hour, worker classification, discrimination and harassment

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Make Sure Driving Staff Have Proper Car Insurance

When you pay your employees the IRS-set mileage rate of 57.5 cents per mile, you are not only reimbursing them for the gas they use, as well as wear and tear on their car, but also for insurance. If you have employees that drive as part of their job, or even those that run errands

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Prepare Now for New Sick Leave Law

California’s paid sick leave law takes effect July 1 and if you haven’t begun preparing for this change, you should start now. Did you know that parts of the law have already taken effect? Do you know what they are? There are actions you should take now to prepare for the law, and you should

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Covered California Struggles to Grow, Keep Policyholders

The Golden State’s public health insurance exchange, Covered California, is struggling to keep up its enrollment as only 66% of the individuals who enrolled for 2014, re-enrolled for this year. And overall enrollment for the 2015 policy year nudged up just 1% for Covered California, ranking the state in the bottom five on overall growth

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Workers, Employers Contribute Less to HSAs

Even though covered employees are paying more on average for their health insurance and out-of-pocket medical costs, fewer of them are contributing to their health savings accounts – and those that do, contribute less than in the past, a new study says. The study, by the Employee Benefits Research Institute (EBRI), found that the percentage

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I took my own class and I loved it

For years I’ve been peddling education workshops for graphics designers, web designers and marketers in the San Francisco Bay Area along with webinars for learning Adobe products, Microsoft applications and programming for people all over the world. When I first began this effort, I attended some of the classes. I wanted to be sure that our

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Cyber Threat Mounts with Human Error and Ransomware

Two new reports show two significant trends in the increasingly busy area of cyber security: Careless employees are a prime reason many companies’ databases are getting “phished” for data; and the rising tide of ransomware, where hackers freeze up a computer and demand payment to release it. And in a majority of cases, it is

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New Rules for Wellness Plans Finally Proposed

New rules for workplace wellness plans have finally been proposed just as more employers are incorporating such programs to help their workers improve their health and reduce their health insurance premiums. The Equal Employment Opportunity Commission has proposed rules that aim to set guidelines for employer-sponsored wellness plans that prohibit discrimination against individuals who may

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