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If you are operating a small business, you are likely relying on a small staff to get the job done. Many employees in small firms have to wear many hats and if one of them or an owner should die, the business could suffer greatly from that sudden loss of talent. If you don’t have
If you are operating a small business, you are likely relying on a small staff to get the job done. Many employees in small firms have to wear many hats and if one of them or an owner should die, the business could suffer greatly from that sudden loss of talent. If you don’t have
One of the biggest challenges for employers who offer their workers health insurance benefits is that the majority of U.S. workers are really in the dark about how insurance works, according to a new survey. Despite employers’ best efforts to provide as much education as possible to their workers before and during open enrollment, it
by Sally Cox ACP Editor’s Note: This is one of a continuing series of interviews with notables in the creative industry. This week, we talk with the immensely talented Von Glitschka – Creative Director/Designer/Artist. Your Name Von Glitschka AKA Vonster #1 What is your primary job title? Creative Director, Illustrative Designer, Author, Snarky Twitter User
The story of Apple and Microsoft, and their wildly differing ideas of what it means to be a creative today. Andric ThamFollow The new MacBook Pros reflects the new realities of what it means to be a “creative professional” today. It used to mean graphic designer / illustrator / 3D artist / video editor / motion
Ian Flynn, President, Direct Response Imaging Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives. 1. Mirror your target audience. The quickest way to let your customers know your
Sam Swisher and Trevor Shepard Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of
by Sally Cox Editor’s Note: This is one of a continuing series of interviews with notables in the creative industry. This week, we talk with brainiac Sarah Justine Kilpatrick, who graciously took time out of being a busy newlywed to be interviewed. We thank you so much, Sarah! Your Name Sarah Justine Kilpatrick #1
For much longer than was in any way reasonable, my Mom described my vocation as “Webmaster.” While it made me grin every time I heard it, it was also true that I didn’t really have a better description that made sense outside of our industry. “I’m an experience designer,” was generally met with blank stares
How book publishers are driving greater revenue and creating more efficient processes using digital printing technology. By Ellen Harvey The following article was originally published by Book Business. To read more of their content, subscribe to their newsletter, Book Business Insight. The world of digital content is changing so rapidly with the rise of mobile,
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