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How to Kill a Sale – Short Attention Span Sales Tip

My mom would often finish listening to one of my latest adventures and say, “Bill, you lead an interesting life.” Mom, as usual, was right. Today, something interesting happened. Phone calls are going out to promote the (FREE with Promo Code “BPRFULL”) Roadshow I am doing this month and next. We are hitting Atlanta, Melville,

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Group Plan Inflation Still Low, but Employers Try New Strategies

Employers and their workers continue gravitating towards high-deductible plans to stave off premium increases, which have been averaging about 3% a year this decade. And with employers expecting that premiums will increase by an average of 4.3% in 2018, according to a recent study by Mercer, the trend is likely to continue. That rate of

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Sexual Harassment Lawsuits: How to Protect Your Company

By now, employers should all realize and understand that sexual harassment is illegal. However, what they might not be aware of are two 20-year-old rulings by the U.S. Supreme Court that: Expanded what is termed sexual harassment; Expanded the responsibility that employers have to provide a work environment that’s non-hostile; and Did away with harassed

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Sexual Harassment Lawsuits: How to Protect Your Company

By now, employers should all realize and understand that sexual harassment is illegal. However, what they might not be aware of are two 20-year-old rulings by the U.S. Supreme Court that: Expanded what is termed sexual harassment; Expanded the responsibility that employers have to provide a work environment that’s non-hostile; and Did away with harassed

Read More »
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Zara Kids Packaging Video

  Young children are notorious for preferring to play with the boxes items arrive in more than the items themselves. And in the case of this clever packaging for Zara Kids, who could blame them? Created with a flush fit paper tube, the eyes of the characters are printed on the neck underneath, with die cuts in

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Zara Kids Packaging Video

  Young children are notorious for preferring to play with the boxes items arrive in more than the items themselves. And in the case of this clever packaging for Zara Kids, who could blame them? Created with a flush fit paper tube, the eyes of the characters are printed on the neck underneath, with die cuts in

Read More »
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Small Business Owners Split over the Affordable Care Act

If you’re a small business owner, you know providing health insurance for yourself, family and team is difficult. And with Obama’s Affordable Care Act, it all depends on how much money you make. “Being able to buy health insurance that didn’t completely break us financially was key to our ability to take the risk and

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How Do Consumers React to Social Media Marketing?

It’s not because it’s a cool brand, or a cool product: it’s all about how a brand connects to its audience. Just like a relationship, you have to foster it with connection, check-ins and good humor. Here’s the latest report on how consumers react to brands via social media marketing. Be Responsive For their Q2

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Why Your Business Needs an Umbrella Liability Policy

If you own a business or commercial property, consider how easily you could absorb events like these: You own an apartment building with a porch that does not have railings. One of your tenants falls from it, and recovery from her injuries requires months of physical rehabilitation. A court awards her $3 million. The poorly

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