Get the latest in print & creative agency business updates, trends, and inspiration from VMA.
By Summer Gould “Mailboxes in ivy,” Creative Commons license. | Credit: Flickr by Ryan McFarland Many organizations are familiar with agility strategy, but have you considered how you can create agile direct mail campaigns? Why should we even consider this for direct mail, because agile means we can quickly adapt to changing circumstances to stay ahead of the competition? Are you
By  Cory Francer, editor-in-chief of packagePRINTING. Rafi Albo of SEGMARKETING presents at the Digital Packaging Summit. On the second day of the Digital Packaging Summit, Rafi Albo, owner of SEGMARKETING, demonstrated how his company is bringing physical packaging into the digital world and the role that digital printing plays in that equation. Finding ways for packaging to provide
Studies show that for every major workplace injury or fatality, there are nearly 10 minor injuries – and more than 30 accidents that lead to property damage. Capturing data even on minor safety incidents can be critical in informing efforts to prevent much greater dangers in the future. This item sets out the areas on
St. Joseph CMO Michael Chase highlights creative and unique print applications. At the Distinguished Leader Session, Michael Chase, chief marketing officer for St. Joseph Communications, provided highlights from the company’s “2018 Print In a Digital World” trend report. St. Joseph compiles these trend reports as a service. Chase’s presentation ran down more than two dozen
Are you interrupting a lot of people to find the few who are in need of your products and services? Or are you working very hard to be found by the customers that are actively seeking out your services? By Jennifer Matt When you ask printers how they intend to grow their business; most still say
After months of failed efforts by Congressional Republicans to eliminate the Affordable Care Act, President Trump has stepped in with two sweeping changes that will likely reverberate throughout the health insurance system. The main order he issued immediately eliminates subsidies that are paid to health insurers that participate in government-run exchanges to reduce deductibles and
If you have workers in a wildfire zone, you need to have measures in place to protect them in the event of a catastrophe. Smoke from these wildfires is dangerous as it contains chemicals, gases and fine particles that can lodge deep in people’s lungs. This can make it difficult to breathe, aggravate asthma as
If you have workers in a wildfire zone, you need to have measures in place to protect them in the event of a catastrophe. Smoke from these wildfires is dangerous as it contains chemicals, gases and fine particles that can lodge deep in people’s lungs. This can make it difficult to breathe, aggravate asthma as
Have you previously been frustrated with Twitter, or even given up on the social media platform, because of its character limitations? Now, Twitter HQ has decided to finally expand its character count. Twitter will now try out a longer limit of 280 characters in select languages, including English, to allow people to expand on their
Have you previously been frustrated with Twitter, or even given up on the social media platform, because of its character limitations? Now, Twitter HQ has decided to finally expand its character count. Twitter will now try out a longer limit of 280 characters in select languages, including English, to allow people to expand on their
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