Blog

Categories

Subscribe

Get the latest in print & creative agency business updates, trends, and inspiration from VMA.

Get an
Insurance
Quote

blog hero

Top 10 Laws and Regulations Affecting Employers in 2020 (Part II)

6. Return of the individual mandate A new law brings back the individual mandate requiring Californians at least to secure health insurance coverage or face tax penalties. This comes after the penalties for not abiding by the Affordable Care Act’s individual mandate were abolished by Congress in late 2017. Starting in 2020, California residents will

Read More »
blog hero

Top 10 Laws and Regulations for 2020

The new decade is starting off with a massive swell of important new laws and regulations that will affect California businesses. There are so many new laws and regulations that companies have to be on their toes especially at the start of 2020 to get their bearings. This is the first of a two-part entry

Read More »
blog hero

Top 10 Laws and Regulations for 2020

The new decade is starting off with a massive swell of important new laws and regulations that will affect California businesses. There are so many new laws and regulations that companies have to be on their toes especially at the start of 2020 to get their bearings. This is the first of a two-part entry

Read More »
blog hero

More Firms Being Sued for Discrimination over Medical Marijuana

More and more companies are being sued for discrimination by job applicants who have legally been prescribed medical marijuana, after they failed pre-employment drug screenings or because of their use of the substance. The issue of medical marijuana is difficult in terms of the employment picture, especially now that 33 states and the District of

Read More »
blog hero

New iLearning Center Course Catalog

The iLearning Center (Integrated Learning Center) is an included member benefit for VMA members. It features printing and graphics courses developed and presented by industry expert instructors. There are free courses for every professional in categories such as print production, design, sales, marketing, customer service, and lean manufacturing. In addition, premium content includes industry certifications,

Read More »
blog hero

Dear David: Can we require our employees to get flu shots?

Question: Can we require our employees to get flu shots? Answer: While there is no law that prohibits employers from mandating flu shots — and in some states, the law requires all healthcare workers to get flu shots — you should carefully determine if the benefits to your business outweigh the risks. There has been

Read More »
blog hero

Announcing Printing Industries of America’s New Performance Ratios

In great news for printers, PIA has announced the release of its Performance Ratios program. Printers will now have access to more than 50 key performance metrics, allowing you to compare operations, business practices, and financials to profit leaders providing insight that can enhance company efficiency and profitability. The key feature of the new program

Read More »
blog hero

The Power of Print Media Explained by Science

We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marketing are highly effective, especially when combined with digital marketing, and should remain a key tool for marketers. What is Neuromarketing? Neuromarketing studies the brain, and more specifically physiological and neural

Read More »
blog hero

The Power of Print Media Explained by Science

We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marketing are highly effective, especially when combined with digital marketing, and should remain a key tool for marketers. What is Neuromarketing? Neuromarketing studies the brain, and more specifically physiological and neural

Read More »
blog hero

Five Email Marketing Best Practices

With roughly 93 billion marketing emails sent each day, the battle for attention in the inbox is a real challenge for marketers. At the same time, it’s definitely worth the investment. In one study, marketers ranked email marketing as the most effective digital media channel they use—better than social media marketing, SEO, and affiliate marketing.

Read More »
VMA is the partner you need to build, innovate, grow, and protect your business.

Thank You

Click the link below to download the latest Connected issue.

Sign Up to Start Receiving Chronicles

Contact me for the next session

Contact me about the next Print 101 class

Subscribe

Get a Free eBook on using Ancilliary Benefits to Retain Employees