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Why People Buy from You – Short Attention Span Sales Tip

By Bill Farquharson I have a very important question for you that I am quite confident that while you have an answer to my question, your answer is completely incorrect. You ready? Here it comes… “Why do people buy from you?” Sit with that question and make some notes. Why do you think people buy from

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The Evolution of Digital Signage

BY TONI MCQUILKEN  When digital signage first burst onto the scene, it wasn’t much to behold. For the most part, in those early days, it was nothing more than screens found in retail locations, allowing locations to update the sale and price information on the fly, without needing to print all new signage for each rack.

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Businesses Pay Record Amounts for Lawsuits over Employee Treatment

Employers are paying out more for legal settlements and judgments for cases brought by employees over how they are being treated. According to the employment law firm of Seyfarth Shaw LLP, settlements for the 10 biggest class-action suits brought by employees grew an astounding 55% to $2.72 billion in 2017 from $1.75 billion the year

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10 Tips for Preventing Laptop and Mobile Device Theft

For many people, the theft or loss of even a single laptop computer, cell phone or tablet can be devastating – unless you take some common-sense measures to mitigate the damage ahead of time. It’s not just the cost of the lost device itself. If there is confidential, proprietary or personally identifiable information on the

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This Point Forward: A Look Ahead at 2018

Personal voice assistants and the Internet of Things, wide-format graphics and specialty printing—what are some of the new (and old!) technologies to which we should pay attention and how will they affect us in 2018? By Richard Romano Happy New Year, and we warmly welcome 2018. (The word “warmly” is just a metaphor; it’s -12°F in

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How Employers Can Fight the High Cost of Diabetes

Diabetes is a devastating illness – and not just for those with the disease. Employers are also shouldering massive and increasing direct and indirect costs due to diabetes. Diabetes afflicts more than 11% of the adult population, including about 6.3% of full-time workers and 9.1% of part-time workers. Adults with diabetes incur more than $8,480

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Why You Need to Cover Yourself

Let’s say your copywriter came up with a brilliant campaign. You have the designers come up with a creative, beautiful ad campaign, but they want to use material from an artist not on the in-house team. Let’s say said artist saw his or her artwork in a campaign and files to sue for not receiving

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The Rise of Digital Printing

There has a been a steady rise is digital printing and is forecasted to keep doing so. A recent report by the Smithers Pira (UK) indicated that the global digital printing market will grow to €165 billion in 2018, almost 50 percent of the offset sector across the world and higher in the more mature

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