Blog

Categories

Subscribe

Get the latest in print & creative agency business updates, trends, and inspiration from VMA.

Get an
Insurance
Quote

Dear David: What are whistleblower protections?

Question: What are whistleblower protections?  Whistleblowing occurs when an employee reports wrongdoing (dangerous, illegal, or unethical activity or practices by the company or its employees) either directly to the employer or to an outside authority. Many laws, including the Occupational Safety and Health Act, consider whistleblowing a protected activity, meaning you can’t lawfully retaliate against

Read More »

Dear David: Is reviewing ALL candidates needed?

Question: We’ve identified the job candidates we’d like to interview, but we still have applications coming in. Do we need to review every application before moving forward with interviews and making a job offer?  Answer: The short answer is no. There’s no legal requirement to review all the applications before moving forward, and you can always

Read More »

Federal Tax Credits for Small Businesses 

With tax deadlines approaching, eligible small businesses can qualify for federal tax credits of up to 50% on premiums to help pay for the cost of providing health insurance. This exclusive tax credit is only available through Covered California for Small Business. For tax year 2023, the average wage of employees has increased from $58,000

Read More »

What do “Higher Performers” do? 

Some printing companies are “rocking it” – producing profits and returns far above industry averages. We refer to these companies as “higher performers.”   About a third of the printing firms participating in our March 2023 – Printing Industry Performance & Insights financial benchmarking study are higher performers. What makes higher performers different?   Below, I share

Read More »

Dear David: What’s a Mentor?

Question: What is mentoring in the workplace?  Answer: Mentoring is a professional relationship between a senior or more experienced employee (the mentor) and a newer or less experienced one (the mentee). The mentor shares their knowledge and experience, offering guidance, advice, feedback, and encouragement. The mentee, for their part, can go to their mentor with

Read More »

Print versus Digital: New Data 

A May 2023 study[] of 15 second and third-graders in Haifa, Israel provides new evidence supporting the value of print. The study examined brain wave activity and concluded that reading on paper stimulated key parts of the brain more effectively than reading the same text on a screen. The study has important implications for the

Read More »

Do You Use Printing to Market Your Printing Company?

Thoughts from a “Printing Industry Performance & Insights” study Dr. Ralph Williams Jr.Associate Professor of ManagementJones College of BusinessMiddle Tennessee State University Dr. Randy ClarkAssociate Professor of MarketingJones College of BusinessMiddle Tennessee State University Our April 2022 “Printing Industry Performance & Insights” study focused on sales management and marketing in printing firms. In that survey,

Read More »

Dear David: Are Working Interviews Allowed?

Question: We would like to add a working interview to our selection process. Is this permitted and are there other options to help us finalize our selection?  Answer: Yes, you can have a working interview as part of your selection process, but there’s a big caveat. If you have the candidate do “real work” that

Read More »

Color Printing Advancements: Before CMYK 

The four-color process using cyan, magenta, yellow, and black (CMYK) inks is a relatively new development in the history of printing; It has only been around for about 130 years. Its effectiveness builds on other technological developments like halftoning, offset lithography, and modern ink manufacturing techniques that enable wet-on-wet printing. Before CMYK, reproducing color images

Read More »
VMA is the partner you need to build, innovate, grow, and protect your business.

Thank You

Click the link below to download the latest Connected issue.

Sign Up to Start Receiving Chronicles

Contact me for the next session

Contact me about the next Print 101 class

Subscribe

Get a Free eBook on using Ancilliary Benefits to Retain Employees