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59 PARKS, 59 POSTERS

by Terri Stone The United States’ National Parks are some of the country’s most treasured places. If you have fond memories of a National Park visit—or even if you’re just a fan of good design—you’ll enjoy the 59 Parks Print Series. This series, with a poster dedicated to each park, is the brainchild of JP

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How Live Video Can Show You and Your Brand in a New Light

Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switching the context and video is more important than ever before. In 2014, an average U.S. consumer spent 413 minutes accessing online

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14 Ways to Combine Print and Social Media in Your Marketing

BY BART CAYLOR  All marketers know that a stronger marketing plan is one that works together. While many of these ideas focus on education marketing, incorporating social media and print media can apply to just about any vertical. Be creative. Think outside the box! 1. Promote Social Media via Print Media  Include all social media links

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The Effects on Your X-Mod When Purchasing Another Company

Many companies are often taken off guard when their workers’ comp X-Mod shoots up after a merger or acquisition. The experience modifier spike is usually the result of the other employer having a less than stellar workplace safety record and high workers’ comp claims costs. But there are pre-emptive steps you can take to understand

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OSHA to Issue Guidance on Acceptable Workplace Safety Incentive Programs

Fed-OSHA has promised that it will soon publish guidance on what type of employee incentive programs discourage workers from reporting workplace injuries and illness. The announcement comes after the workplace safety agency has clamped down on the use of programs that include incentives that can reduce the chances of workers reporting injuries so that they

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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.   All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what

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Strategic Selling: Tips for Sales Professionals Who Keep Learning!

by Leslie Groene 1. Covet your time. Time is precious only 86,400 seconds in a day. Average people waste most of those seconds in unproductive or unrewarding ways. Successful people manage their time efficiently. They are aware of how they spend it and make conscious choices to use it wisely whether to work, relax or regenerate with family. 2. Have a personal

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