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How to Bring Your Boring Website to Life

by Danny Wong Co-founder of Blank Label. Marketing at Conversio and Tenfold As technology continues to advance and more companies become competent at using it to market their product or services, it becomes more critical to have a website that really performs. Consumers are not only looking to company websites for information, but utilizing online sites

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10 Common Graphic Design Mistakes to Avoid

by Keith Koons Every company has at least one design experience that they wish they could just forget about. In fact, some of us have several of those painful memories where common sense temporarily eluded us. There is certainly no shame in making design mistakes though, as long as it serves as a learning experience of

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USPS Gets PRC OK for a 2017 Price Rise

By Heather Fletcher The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Today @ Target Marketing. USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the

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Marketing to Millenials

3 Tips for Designing for Millennials (and Everyone Else). Everywhere you go these days, it seems like there’s a rush to win over Millennials. However, when it comes to design, Jen Tank, creative director at Huge, warns that there’s a risk of oversimplifying the varied beliefs, characteristics and nuances that make up the under-35 demographic.

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Bot-free Display Advertising

Online Ads Need a Lo-BOT-omy. If you’re like most marketers, it’s likely you’ll be spending a pretty penny on display advertising this holiday season. That’s because every year, brands drop billions to get their message out and move product. The problem is, if you’re paying for ads online, there’s a good chance that around 11

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Using VMA for Your Company’s Health Insurance Provider

When it comes to health insurance, VMA is able to offer our members an unprecedented level of choice, cost-lowering strategies, time-saving technology, and more. Discover why thousands of VMA business owners think it’s a great idea to tap into the power of the alliance to provide exceptional healthcare for your employees. For more info, click here.

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BEEN WORKING LIKE A DOG, SLEEPING LIKE A LOG

The Beatles A Hard Days Night: A Private Archive by Beatles historian Mark Lewisohn (Phaidon) is drawn from the extensive archive of Martha Karsh, which she obtained in 2001, and includes shooting script excerpts, film stills and a bottomless pit of ephemera. The story of how this material surfaced will make collectors envious and Beatles

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Pot’s Legal. What Does It Mean for Your Business’s Anti-drug Policies

Now that Californians have overwhelmingly voted to legalize the recreational use of marijuana, many employers may be wondering where they stand if they want a drug-free workplace. Fortunately, Proposition 64 included a number of safeguards for employers, allowing them to have anti-drug workplace rules in place. In fact, these safeguards were built into the initiative

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Why You Need ‘Key Man’ Insurance

If you are operating a small business, you are likely relying on a small staff to get the job done. Many employees in small firms have to wear many hats and if one of them or an owner should die, the business could suffer greatly from that sudden loss of talent. If you don’t have

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