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The story of Apple and Microsoft, and their wildly differing ideas of what it means to be a creative today. Andric ThamFollow The new MacBook Pros reflects the new realities of what it means to be a “creative professional” today. It used to mean graphic designer / illustrator / 3D artist / video editor / motion
Ian Flynn, President, Direct Response Imaging Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives. 1. Mirror your target audience. The quickest way to let your customers know your
Sam Swisher and Trevor Shepard Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of
by Sally Cox Editor’s Note: This is one of a continuing series of interviews with notables in the creative industry. This week, we talk with brainiac Sarah Justine Kilpatrick, who graciously took time out of being a busy newlywed to be interviewed. We thank you so much, Sarah! Your Name Sarah Justine Kilpatrick #1
For much longer than was in any way reasonable, my Mom described my vocation as “Webmaster.” While it made me grin every time I heard it, it was also true that I didn’t really have a better description that made sense outside of our industry. “I’m an experience designer,” was generally met with blank stares
How book publishers are driving greater revenue and creating more efficient processes using digital printing technology. By Ellen Harvey The following article was originally published by Book Business. To read more of their content, subscribe to their newsletter, Book Business Insight. The world of digital content is changing so rapidly with the rise of mobile,
by Marcus Castenfors Leadership could be something you fear. You fear that it will cause problems. You fear that you have to do things you don’t enjoy. You have to micromanage. You have to do a lot of admin work. The boring stuff. Leadership doesn’t have to be this way. Leadership can be rewarding, inspiring,
ROCHESTER, N.Y. — October 26, 2016 — Lt. Gov. Kathy Hochul joined state representatives, corporate partners and Rochester Institute of Technology leaders today in launching the Additive Manufacturing and Multifunctional Printing (AMPrint) Center, one of New York state’s newest Centers for Advanced Technology. The center, located on RIT’s Henrietta campus, is among the first research
Clean, green products continue to remain top of mind for many women when it comes to personal upkeep. A new survey shows more than half (55%) of all women check ingredient labels on beauty products prior to purchase, and more than one in three (35%) intend to purchase more all-natural beauty products in the next
Whether you own and insure your office or other business property, or insure the office or building you rent, you will obviously want to make sure that you have an automatic sprinkler system or some other fire detection or suppression system in place in case of fire. You’ll also want to make sure that your
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