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It’s not because it’s a cool brand, or a cool product: it’s all about how a brand connects to its audience. Just like a relationship, you have to foster it with connection, check-ins and good humor. Here’s the latest report on how consumers react to brands via social media marketing. Be Responsive For their Q2
By: Jessica Farris | September 12, 2017 Released just this past week, the stop-motion animation video for U2’s new single “You’re the Best Thing About Me” is making waves—not only among the band’s fans, but also in the design world. Created by Art Camp, the studio of animator/designers Santiago Carrasquilla and Jos Diaz Contreras, the book in the video was created after photographer David
If you own a business or commercial property, consider how easily you could absorb events like these: You own an apartment building with a porch that does not have railings. One of your tenants falls from it, and recovery from her injuries requires months of physical rehabilitation. A court awards her $3 million. The poorly
If you own a business or commercial property, consider how easily you could absorb events like these: You own an apartment building with a porch that does not have railings. One of your tenants falls from it, and recovery from her injuries requires months of physical rehabilitation. A court awards her $3 million. The poorly
Tony Curcio Last month, the U.S.-based Printing Industries Alliance (PIA) hosted a Digital Think Tank in New York City that brought together 150 equipment manufacturers, their customers, and other printers to talk about the latest technology and trends in digital printing and the industry in general. The morning comprised presentations from sponsors Xerox, Komori and Screen, Ricoh,
Most wide format printing engines have the potential to produce excellent output quality, both in terms of resolution and colour gamut. But to achieve the highest possible quality day in and day out, printing companies must make preparations before the device is installed to establish prime conditions for its performance. All large format printing engines
America is in the midst of an epidemic of opioid abuse. Use of these medicines, also commonly known as “painkillers”, has exploded over the last two decades. The U.S. Centers for Disease Control and Prevention has reported that opioid prescriptions nearly quadrupled between 1999 and 2013. Prescription opioids include medicines such as Vicodin, morphine and
Are you due for a workers’ compensation premium audit? Audits are how insurance rates are determined, and it’s possible that an audit will uncover information that can actually save you money. Additionally, audits are important to make sure that your employee counts and job descriptions haven’t changed, so that the premium can accurately reflect your
Despite the lull in activity in Washington on the future of the Affordable Care Act and the threats by President Trump to sink the law by not enforcing regulations, the IRS is in full swing in ensuring compliance. The agency in August released new draft IRS forms for use by applicable large employers (ALEs –
By Matt McCue The most important thing someone working in a creative business needs to remember is that it’s still a business. Just because it’s characterized as “creative” doesn’t mean that it should be fundamentally organized or run any differently than those in “serious” fields like financial services and accounting. And yet, all too often creatives,
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