The Love Paper Campaign

Love Paper is a campaign from Two Sides designed to help print and design companies promote the environmental benefits of paper. Backed by facts, research, and strong visuals, Love Paper gives you the tools to tell your customers what you already know: print is sustainable, renewable, and recyclable. 

Whether you print packaging, run a design studio, or produce publications, Love Paper helps you position your business as environmentally responsible—while advocating for the value of print. 

Why Love Paper Matters 

Consumers are constantly told to “go paperless” or that digital is greener. But these messages are often misleading—and can harm our industry. 

Love Paper helps set the record straight. Through ads, logos, social content, and co-brandable assets, the campaign educates the public and helps you communicate with confidence. 

What You Can Do 

VMA members are encouraged to: 

• Use the Love Paper logo on printed materials to reinforce sustainability messaging 

• Download social-ready graphics to post on your business accounts 

• Access fact sheets and research to share with clients 

• Educate customers about the renewability and recyclability of paper 

• Join a global community changing the narrative around print 

• You don’t have to create the content—Love Paper has already done the work for you. 

Ready to share the truth about print? 

Show Your Clients You Love Paper 

Stand out as a responsible business and help support the future of print. 

Explore the Love Paper campaign