Twitter is offering the ability to record live video in an immersive 360-degree format to “select partners” of its streaming application, Periscope.
The feature, which debuted this week, allows all users to view the 360-degree videos, and works similarly to analog products at YouTube and Facebook. It is also the company’s highest profile investment in its Periscope property this year, a year which it began as the subject acquisition talks and ended with a bloodletting of talent, including the departures of chief technology officer Adam Messenger and vice president of product Josh McFarland.
“Video, especially 360 video, provides the ability to add complete context to the shared experience; not only can you see the initial frame being shared, but you can also see all that is happing around the person sharing the experience,” said Michael Becker, managing partner of The Connected Marketer Institute. “I think there are many factors contributing to Twitter’s release of this feature, and following the competition is merely one of them.
“I’m sure Twitter, like everyone else, is looking to experiment with this new medium, explore what is possible with it and how it can delight its users, re-frame the nature of content creation and distribution and create monetization models for it’s platform and partners.”
The new feature was announced in a post on Twitter’s blog on Wednesday, along with a link
to the first such 360-degree video.
Users will be able to differentiate between the two kinds of live video through a badge marked LIVE 360. They will be able to interact with the video through moving their phones or swiping on the screen.
Periscope is only offering the ability to stream in 360-degree video to a select few partners, which have not been outlined.
Users lucky enough to have the ability to stream on the platform will have to plug a special camera to the bottom of their phones to fully leverage the technology.