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Building a Data Plan for Variable Data iLearning Center Course

Variable data printing brings a high level of value to your clients’ campaigns with more impact, increased response rates, targeted mailings, and so much more. But it only works if it’s done right! You must be able to recognize the opportunity and set expectations and goals for your customer. And don’t forget about the importance of tracking and measurement to establish success and validity in your service to the customer. This course covers the steps and best practices for creating a successful data plan for variable data.

See details on the Building a Data Plan for Variable Data Course

The iLearning Center (Integrated Learning Center) is an included benefit for all Visual Media Alliance and Printing Industries of America members (PIA Membership is complimentary for VMA members). It features industry-focused courses developed and presented by expert instructors. There are free courses for every professional, in categories such as print production, sales, marketing, customer service, and lean manufacturing. In addition, premium content includes industry certifications, Power Selling, and more. Please contact info@vma.bz to obtain your ID/password.

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