Variable data printing brings a high level of value to your clients’ campaigns with more impact, increased response rates, targeted mailings, and so much more. But it only works if it’s done right! You must be able to recognize the opportunity and set expectations and goals for your customer. And don’t forget about the importance of tracking and measurement to establish success and validity in your service to the customer. This course covers the steps and best practices for creating a successful data plan for variable data.
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