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Free On-demand Virtual Print Production Training for VMA Members’s Employees

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Print University Course List

Intro to Production Printing

  • Brief History of Printing
  • What is Production Printing?
  • Analog vs. Digital Printing
  • Print 101: Electrophotography
  • Print 101: Offset Lithography
  • Print 101: Inkjet
  • Print 101: Gravure
  • Print 101: Flexography
  • Print 101: Screen Printing
  • Industry Speak: Acronyms & Jargon
  • Paper 101

Inside the Print Shop

  • Commercial Printers
  • In-plant Printers
  • Direct Mail Printers
  • Transactional Printers
  • Publication Printers
  • Packaging Converters
  • Sign Printer

Operations of a PSP

  • Commercial Printers
  • Sign Shops
  • In-plant Printers
  • Direct Mail Printers
  • Transactional Printers
  • Publication Printers
  • Packaging Converters
  • Control the Chaos of Costs

Selling Strategies

  • Commercial Printers
  • In-plant Printers
  • Direct Mail Printers
  • Transactional Printers
  • Sign Shops
  • Franchise Printers
  • Online

Vertical Markets for Print

  • Education
  • Financial and Insurance
  • Healthcare and Pharmaceutical
  • Manufacturing
  • Non-profit
  • Government

Print Workflow and Processes

  • Preflighting 101
  • Imposition 101
  • Primer: Software & Functions
  • Primer: Key Workflow Processes
  • Primer: Design Considerations
  • Job Onboarding
  • Estimating, Quoting, & Ticketing
  • Preparing Data Part 1
  • File preparation (Prepress)
  • Proofing and Approval
  • Digital Front Ends

Print Workflow and Processes

  • Folding
  • The World of Finishing
  • Embellishments
  • Trimming and Cutting
  • Mailing
  • Binding Methods
  • Converting
  • Finishing for Wide Format
  • Designing for Mailings
  • Preparing Data Part 2
  • Datastreams
  • Tips for Walking Your Workflow

Market Update

  • 2023 Q1 Market Update
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