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Free On-demand Virtual Print Production Training for VMA Members’s Employees

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Print University Course List

Intro to Production Printing

Brief History of Printing
What is Production Printing?
Analog vs. Digital Printing
Print 101: Electrophotography
Print 101: Offset Lithography
Print 101: Inkjet
Print 101: Gravure
Print 101: Flexography
Print 101: Screen Printing
Industry Speak: Acronyms & Jargon
Paper 101
Print 101: Wide Format Printing
The World of Inks and Their Uses
Importance of Print in Today’s World
Careers in Print: Pre-production

Inside the Print Shop

Commercial Printers
In-plant Printers
Direct Mail Printers
Transactional Printers
Publication Printers
Packaging Converters
Sign Printer

Operations of a PSP

Commercial Printers
Sign Shops
In-plant Printers
Direct Mail Printers
Transactional Printers
Publication Printers
Packaging Converters
Control the Chaos of Costs

Selling Strategies

Commercial Printers
In-plant Printers
Direct Mail Printers
Transactional Printers
Sign Shops
Franchise Printers
Online

Vertical Markets for Print

Education
Financial and Insurance
Healthcare and Pharmaceutical
Manufacturing
Non-profit
Government

Print Workflow and Processes

Preflighting 101
Imposition 101
Primer: Software & Functions
Primer: Key Workflow Processes
Primer: Design Considerations
Job Onboarding
Estimating, Quoting, & Ticketing
Preparing Data Part 1
File preparation (Prepress)
Proofing and Approval
Digital Front Ends

Introduction to Finishing

Folding
The World of Finishing
Embellishments
Trimming and Cutting
Mailing
Binding Methods
Converting
Finishing for Wide Format
Designing for Mailings
Preparing Data Part 2
Datastreams
Tips for Walking Your Workflow

Market Update

2024 Q1 Market Update
Year-End Review and Predictions for 2024
2023 Q3 Market Update
2023 Q2 Market Update
2023 Q1 Market Update

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